Feeds

One-third of iPad fanbois don't download apps

Not that it matters a whit

Designing a Defense for Mobile Applications

Updated One-third of iPad owners have never downloaded a single app, either paid or free.

"Almost two-thirds of iPad owners have already downloaded a paid app," concludes The Nielsen Company's survey of over 5,000 "connected device" owners entitled "The Increasingly Connected Consumer: Connected Devices" (PDF).

The way we see it, that statement is a classic "half-empty or half-full?" analysis. Well, to be accurate, "one-third empty or two-thirds full?" — but you get our point.

Between when the iPad began shipping in early April and the end of Apple's most recent fiscal quarter, 7.46 million of its magical and revolutionary tablets found homes. Nielsen's figures indicate that just under 2.4 million of those buyers — about half of whom identify themselves as "early adopters" — haven't downloaded a single iPad app.

Nielsen: iPad app download stats

The good news for Apple: 63 per cent of iPad users have bought apps. The bad news: 32 per cent haven't

According to the latest report from the app-watchers at Distimo, the average price of the top 10 iPad apps is $4.49. If those 2.4 million download virgins had downloaded just one of those top 10, that'd be over $10.7m, of which Apple's take would have been about $3.2m.

Which is chump change to a company that raked in $20.34bn last quarter — about five one-hundredths of one per cent of that haul, to be specific.

And then there's the revenue Apple is sucking in from advertisers paying top dollar to participate in Cupertino's iAd program, pumping pricey ads to iPad users, which Nielsen describes as being "far more receptive to advertising" than other connected-device owners.

So if you're an Apple fanboi — or, more important, an Apple investor — don't worry even a smidgen about those 32 per cent of iPad owners who aren't downloading apps. Although $3.2m may seem like a hefty chunk of change to us mere mortals, it doesn't even qualify as a itty-bitty bedbug bite to the world's second-largest company. ®

Update

Nielsen has updated its iPad-app download stats — see our follow-up story for details.

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.