Feeds

One-third of iPad fanbois don't download apps

Not that it matters a whit

Using blade systems to cut costs and sharpen efficiencies

Updated One-third of iPad owners have never downloaded a single app, either paid or free.

"Almost two-thirds of iPad owners have already downloaded a paid app," concludes The Nielsen Company's survey of over 5,000 "connected device" owners entitled "The Increasingly Connected Consumer: Connected Devices" (PDF).

The way we see it, that statement is a classic "half-empty or half-full?" analysis. Well, to be accurate, "one-third empty or two-thirds full?" — but you get our point.

Between when the iPad began shipping in early April and the end of Apple's most recent fiscal quarter, 7.46 million of its magical and revolutionary tablets found homes. Nielsen's figures indicate that just under 2.4 million of those buyers — about half of whom identify themselves as "early adopters" — haven't downloaded a single iPad app.

Nielsen: iPad app download stats

The good news for Apple: 63 per cent of iPad users have bought apps. The bad news: 32 per cent haven't

According to the latest report from the app-watchers at Distimo, the average price of the top 10 iPad apps is $4.49. If those 2.4 million download virgins had downloaded just one of those top 10, that'd be over $10.7m, of which Apple's take would have been about $3.2m.

Which is chump change to a company that raked in $20.34bn last quarter — about five one-hundredths of one per cent of that haul, to be specific.

And then there's the revenue Apple is sucking in from advertisers paying top dollar to participate in Cupertino's iAd program, pumping pricey ads to iPad users, which Nielsen describes as being "far more receptive to advertising" than other connected-device owners.

So if you're an Apple fanboi — or, more important, an Apple investor — don't worry even a smidgen about those 32 per cent of iPad owners who aren't downloading apps. Although $3.2m may seem like a hefty chunk of change to us mere mortals, it doesn't even qualify as a itty-bitty bedbug bite to the world's second-largest company. ®

Update

Nielsen has updated its iPad-app download stats — see our follow-up story for details.

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.