Feeds

One-third of iPad fanbois don't download apps

Not that it matters a whit

Build a business case: developing custom apps

Updated One-third of iPad owners have never downloaded a single app, either paid or free.

"Almost two-thirds of iPad owners have already downloaded a paid app," concludes The Nielsen Company's survey of over 5,000 "connected device" owners entitled "The Increasingly Connected Consumer: Connected Devices" (PDF).

The way we see it, that statement is a classic "half-empty or half-full?" analysis. Well, to be accurate, "one-third empty or two-thirds full?" — but you get our point.

Between when the iPad began shipping in early April and the end of Apple's most recent fiscal quarter, 7.46 million of its magical and revolutionary tablets found homes. Nielsen's figures indicate that just under 2.4 million of those buyers — about half of whom identify themselves as "early adopters" — haven't downloaded a single iPad app.

Nielsen: iPad app download stats

The good news for Apple: 63 per cent of iPad users have bought apps. The bad news: 32 per cent haven't

According to the latest report from the app-watchers at Distimo, the average price of the top 10 iPad apps is $4.49. If those 2.4 million download virgins had downloaded just one of those top 10, that'd be over $10.7m, of which Apple's take would have been about $3.2m.

Which is chump change to a company that raked in $20.34bn last quarter — about five one-hundredths of one per cent of that haul, to be specific.

And then there's the revenue Apple is sucking in from advertisers paying top dollar to participate in Cupertino's iAd program, pumping pricey ads to iPad users, which Nielsen describes as being "far more receptive to advertising" than other connected-device owners.

So if you're an Apple fanboi — or, more important, an Apple investor — don't worry even a smidgen about those 32 per cent of iPad owners who aren't downloading apps. Although $3.2m may seem like a hefty chunk of change to us mere mortals, it doesn't even qualify as a itty-bitty bedbug bite to the world's second-largest company. ®

Update

Nielsen has updated its iPad-app download stats — see our follow-up story for details.

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
PwC says US biz lagging in Internet of Things
Grass is greener in Asia, say the sensors
Ofcom sees RISE OF THE MACHINE-to-machine cell comms
Study spots 9% growth in IoT m2m mobile data connections
O2 vs Vodafone: Mobe firms grab for GCHQ, gov.uk security badge
No, the spooks love US best, say rival firms
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.