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O2 to offer Samsung Galaxy Tab

But keeping mum on pricing for now

Samsung's Galaxy Tab is set to ship on 1 November, just over a week from now, but while various UK mobile phone network operators have said they will offer the 7in Android tablet, they are still keeping mum about how much they will charge for it.

O2 today joined Vodafone and Three, but like those two networks it woundn't say what the gadget will cost. "Full pricing for the Samsung Galaxy Tab on O2 will be available before launch," is all it would say.

Samsung Galaxy Tab

Tellingly, perhaps, while O2 will sell the Tab online, it will only offer the tablet at "selected" high-street stores. Supply constraints, perhaps?

Retailer Carphone Warehouse this week said it will sell the Tab for £529 - or £500 if you take out a 1GB data tariff.

Phones4u plans to sell the Tab too, but it - again - isn't saying anything about pricing. ®

Missing the chance

Price differentiation is the only way this or any other tablet will get mass market uptake over the iPad, so trying to compete on features, not price is a massive strategic cock up.

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Pricing secrecy

What is going on with this product? I've never seen such a confused mess for such an obvious thing with just over a week and a half to release. Normal products you know the price at least a few weeks in advance with some idea months before. Carphone Warehouse's price of £529 is the first concrete price I've seen for the Galaxy Tab but naturally it has no subsidy and at that price is going to put a lot of people off, myself included.

Is there some agreement with Samsung that they can't release price details until the last minute? I can't think of any other reason why the price and deals are still absent.

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