Feeds

Small firms split on social media

No one knows what LinkedIn is for, do they?

Internet Security Threat Report 2014

Around half of small businesses are using social media, but many do not find it useful, according to research by a small firms trade body.

Non-profit trade body the Forum of Private Business (FPB) surveyed 5,800 small and medium sized enterprises (SMEs) to find out what digital media they used. It said that 52 per cent of firms used a social networking site such as Facebook or LinkedIn, but that 27 per cent of the companies said that social media was 'not useful' or 'useless' to them.

It also found that 25 per cent of companies said that social media sites were 'useful' or 'very useful' to them.

"We believe that social media does hold a great deal of potential for many SMEs," said FPB spokesman Phil McCabe. "Its conversational, real-time nature makes it ideal for entrepreneurs and small, dynamic firms which often have much more relaxed attitudes towards public relations than big corporations. Also, sites like Twitter can provide valuable and cost-free feedback on customer and client satisfaction."

"However, small businesses are a diverse bunch and what works for one company may well not be suitable for another, so it's likely that our figures reflect the business owners whose firms aren't suited to social media because of the sector or market they're in," he said.

The research also found that 19 per cent of SMEs surveyed did not have a website, while another 19 per cent used websites to trade directly, using card processing systems or PayPal for payment.

The companies said that the biggest problems they faced in using communications technology were spam emails and fraud.

Copyright © 2010, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

Internet Security Threat Report 2014

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.