Feeds

7Digital takes on iTunes

App'y talk

New hybrid storage solutions

Digital music company 7Digital is to go head-to-head with Apple's iTunes on iPhones and iPads. Or so it hopes.

Ben Drury, announcing the apps today, said that Apple hadn't actually approved them yet, but said he was optimistic. The company already has native Android and Blackberry apps for its store

The British company was the first to sign up the four major labels for DRM-free music, and allows its store to be embedded in any web page. Prices are pretty similar to iTunes, but the 7Digital app will feature offline access and sync wirelessly.

While the iTunes Store allows purchases to be made on an Apple mobile device, well on a mobile phone, with the purchases consolidated, it stops short of full integration. Incredibly, iTunes still can't sync your music collection to the phone without a cable - three years after the launch of the iPhone and the Wi-Fi-equipped iPod Touch.

Eventually, it will get streaming too.

7Digital opened its US download store a year ago. Today 7Digital announced a number of further partnerships that should raise its prominence. The app store will be included in Samsung and Toshiba tablets, and O2 will also promote 7Digital on its phones and music services. Much of 7Digital's early deals were B2B, and it's built on this by publishing APIs to its service. It also provides the Music Store in Ubuntu's Linux.

Will Apple cry foul, and refuse to approve the apps? Apple has approved music services such as Spotify, We7 and Shazam that don't provide a direct retail competitor to digital song downloads. It all depends on how Apple views its iTunes service - and we don't yet know.

If Apple regards iTunes as a kind of "core runtime", in the way that it views the WebKit rendering engine, then it's hard to see the apps being approved. It's Apple's call. But with regulators sniffing around iTunes in Europe - it commands a market share over 70 per cent - then platform integration issues come to the fore. With its experience of Microsoft's browser and platform issues, the European Commission knows how to hum that tune. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.