Feeds

7Digital takes on iTunes

App'y talk

Top 5 reasons to deploy VMware with Tegile

Digital music company 7Digital is to go head-to-head with Apple's iTunes on iPhones and iPads. Or so it hopes.

Ben Drury, announcing the apps today, said that Apple hadn't actually approved them yet, but said he was optimistic. The company already has native Android and Blackberry apps for its store

The British company was the first to sign up the four major labels for DRM-free music, and allows its store to be embedded in any web page. Prices are pretty similar to iTunes, but the 7Digital app will feature offline access and sync wirelessly.

While the iTunes Store allows purchases to be made on an Apple mobile device, well on a mobile phone, with the purchases consolidated, it stops short of full integration. Incredibly, iTunes still can't sync your music collection to the phone without a cable - three years after the launch of the iPhone and the Wi-Fi-equipped iPod Touch.

Eventually, it will get streaming too.

7Digital opened its US download store a year ago. Today 7Digital announced a number of further partnerships that should raise its prominence. The app store will be included in Samsung and Toshiba tablets, and O2 will also promote 7Digital on its phones and music services. Much of 7Digital's early deals were B2B, and it's built on this by publishing APIs to its service. It also provides the Music Store in Ubuntu's Linux.

Will Apple cry foul, and refuse to approve the apps? Apple has approved music services such as Spotify, We7 and Shazam that don't provide a direct retail competitor to digital song downloads. It all depends on how Apple views its iTunes service - and we don't yet know.

If Apple regards iTunes as a kind of "core runtime", in the way that it views the WebKit rendering engine, then it's hard to see the apps being approved. It's Apple's call. But with regulators sniffing around iTunes in Europe - it commands a market share over 70 per cent - then platform integration issues come to the fore. With its experience of Microsoft's browser and platform issues, the European Commission knows how to hum that tune. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
ISPs handbagged: BLOCK knock-off sites, rules beak
Historic trademark victory, but sunset clause applies to future blocks
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.