Feeds

7Digital takes on iTunes

App'y talk

Intelligent flash storage arrays

Digital music company 7Digital is to go head-to-head with Apple's iTunes on iPhones and iPads. Or so it hopes.

Ben Drury, announcing the apps today, said that Apple hadn't actually approved them yet, but said he was optimistic. The company already has native Android and Blackberry apps for its store

The British company was the first to sign up the four major labels for DRM-free music, and allows its store to be embedded in any web page. Prices are pretty similar to iTunes, but the 7Digital app will feature offline access and sync wirelessly.

While the iTunes Store allows purchases to be made on an Apple mobile device, well on a mobile phone, with the purchases consolidated, it stops short of full integration. Incredibly, iTunes still can't sync your music collection to the phone without a cable - three years after the launch of the iPhone and the Wi-Fi-equipped iPod Touch.

Eventually, it will get streaming too.

7Digital opened its US download store a year ago. Today 7Digital announced a number of further partnerships that should raise its prominence. The app store will be included in Samsung and Toshiba tablets, and O2 will also promote 7Digital on its phones and music services. Much of 7Digital's early deals were B2B, and it's built on this by publishing APIs to its service. It also provides the Music Store in Ubuntu's Linux.

Will Apple cry foul, and refuse to approve the apps? Apple has approved music services such as Spotify, We7 and Shazam that don't provide a direct retail competitor to digital song downloads. It all depends on how Apple views its iTunes service - and we don't yet know.

If Apple regards iTunes as a kind of "core runtime", in the way that it views the WebKit rendering engine, then it's hard to see the apps being approved. It's Apple's call. But with regulators sniffing around iTunes in Europe - it commands a market share over 70 per cent - then platform integration issues come to the fore. With its experience of Microsoft's browser and platform issues, the European Commission knows how to hum that tune. ®

Secure remote control for conventional and virtual desktops

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.