Feeds

Vodafone moves 360 goalposts

Operator locks customers into software by changing T&Cs

The Essential Guide to IT Transformation

After being forced to allow customers to remove 360 branding and applications by its own terms and conditions, Vodafone has responded by tearing up the offending rules.

The old rules are still in place until 12 November, so until then Vodafone is still bound by the agreement that states users can "remove both the Service and any applications downloaded via the Service at any time", but within a month the operator will be under no such obligation.

Vodafone 360 is the operator's venture into identity aggregation and service consolidation - combining a social identity that scrapes content from Facebook and its ilk with online shopping for applications and multimedia. Vodafone 360 was supposed to have dedicated handsets, based on the LiMo platform, but those have been dropped in favour of a software incarnation.

That software comes pre-installed, or gets pushed out to customers as owners of the HTC Desire and Samsung Galaxy S recently discovered when they downloaded what they thought were firmware updates but actually comprised Vodafone 360 branding and applications that couldn't be removed without considerable effort.

That prompted a customer rebellion, which led to the next Desire update automatically removing the Vodafone 360 applications and branding. Galaxy S users are still waiting to see if they're offered the same option, though Vodafone's decision to change its terms and conditions bodes badly.

The changes also remove the ability for customers to opt out of recommendations for new applications, though we're not clear how many users bothered to send the specially-formatted email required to do that, or if those who did will remain opted out under the new T&Cs.

The new terms and conditions claim to have been in place since 15 September, apparently in conjunction with the old ones which (according to the published details) continue to be in force for another few weeks - so if you're hoping to exercise your right to remove the Vodafone 360 service from your handset then you'll need to so so quickly, before the option disappears forever.

Build a business case: developing custom apps

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
LIVE TODAY: Speak your brains on SIGNAL-FREE mobile comms
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.