Feeds

BT blasts hundreds of would-be customers' data into Infinity

Race to Stupidity

Gartner critical capabilities for enterprise endpoint backup

As one of Britain's largest and most venerable technology firms, you might expect BT to have grasped the basics of email by now.

Alas, today brings news of another prang on the information superhighway for the Race to Infinity, BT's invitation to overlooked communities to plead with it to improve their local broadband infrastructure.

It yesterday emailed about 500 members of the public who volunteered to drum up interest in the wheeze in their area. BT is offering fibre optic upgrades to the five local exchanges where the highest proportion of premises show an interest.

But BT failed to use BCC to hide the would-be campaigners' email addresses and identities from each other - a questionable way to treat the data of 500 people you're effectively asking to act as pro bono technology sales reps.

When the firm noticed the cockup, about an hour later, it attempted to recall the message, again copying in the entire distribution list for those who didn't get it the first time.

The Reg's Race to Infinity correspondent Bill, who was on the list, said: "These people put themselves forward as tech-savvy! It's laughable."

It's a view that's hard to argue with in the added light of last week's Race to Infinity mailshot, when BT sent entrants an entirely fictitious list of frontrunners, prompting claims of London bias.

In fairness to BT, the direct blame for this latest embarrassment belongs to Porter Novelli, the public relations boutique running the Race to Infinity. But such are the perils of outsourcing. ®

Boost IT visibility and business value

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.