Feeds

OOo's put the willies up Microsoft

Fear of the other

Build a business case: developing custom apps

Microsoft is trying to convince customers who have fled the company’s Office software in favour of an open source alternative to return to the proprietary flock by publicly dissing its rival.

But the rival in question, as you might expect, isn’t internet kingpin Google. Instead, Redmond has splashed out on an ad that warns against the use of OpenOffice.org.

Ars Technica spotted a video yesterday on Microsoft’s ‘Office Videos’ YouTube channel, which the company has since yanked.

However, it’s still available via Microsoft.com for those interested in seeing MS defend its product against OOo.

The vid cites customers who struggled with using OpenOffice.org and then went back to using Microsoft’s software.

According to Ars, the company got its quotes from various newspaper reports and case studies published on Microsoft’s corporate website over the past few years.

Indeed the ad itself reminds this reporter of the script MS execs consistently read from when quizzed about the open source competition, so it’s hardly that surprising to see it used as a way of trying to woo customers back to the vendor’s Office suite.

In August 2009 Microsoft was spooked enough by Linux outfits, to go public about its fears. It warned investors about new threats to its precious client-side tech ecosystem, by listing Linux companies Canonical and Red Hat as rivals in its annual Form 10-K filing.

And now, it’s panicking about OOo, too. But by declaring such a threat, it would seem that Microsoft just admitted that it's worried about losing market share in an area where it has been unshakeable for years. ®

Bridging the IT gap between rising business demands and ageing tools

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.