Feeds

OOo's put the willies up Microsoft

Fear of the other

Remote control for virtualized desktops

Microsoft is trying to convince customers who have fled the company’s Office software in favour of an open source alternative to return to the proprietary flock by publicly dissing its rival.

But the rival in question, as you might expect, isn’t internet kingpin Google. Instead, Redmond has splashed out on an ad that warns against the use of OpenOffice.org.

Ars Technica spotted a video yesterday on Microsoft’s ‘Office Videos’ YouTube channel, which the company has since yanked.

However, it’s still available via Microsoft.com for those interested in seeing MS defend its product against OOo.

The vid cites customers who struggled with using OpenOffice.org and then went back to using Microsoft’s software.

According to Ars, the company got its quotes from various newspaper reports and case studies published on Microsoft’s corporate website over the past few years.

Indeed the ad itself reminds this reporter of the script MS execs consistently read from when quizzed about the open source competition, so it’s hardly that surprising to see it used as a way of trying to woo customers back to the vendor’s Office suite.

In August 2009 Microsoft was spooked enough by Linux outfits, to go public about its fears. It warned investors about new threats to its precious client-side tech ecosystem, by listing Linux companies Canonical and Red Hat as rivals in its annual Form 10-K filing.

And now, it’s panicking about OOo, too. But by declaring such a threat, it would seem that Microsoft just admitted that it's worried about losing market share in an area where it has been unshakeable for years. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Yes, Virginia, there IS a W3C HTML5 standard – as of now, that is
You asked for it! You begged for it! Then you gave up! And now it's HERE!
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?