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Brazilians who just can't get enough of "fashionista" Paris Hilton had better proceed directly to Orkut, where the world-leading celebutard has released a "line of inspired virtual goods".

In return for hard cash, players of Vida nas Passarelas (Life on the Catwalk) can kit themselves out in the empress's new clothes, thanks to an unholy alliance of Hilton, social game developer Mentez and non-existent branded goods-monger Virtual Greats.

Virtual Greats is apparently "the world’s leading virtual goods sales and distribution system" which plies an "online trade of likenesses, fashion, catchphrases, and other virtual representations of real-world talent".

Mentez's real estate includes four of the five most popular games on Orkut, with 22 million active users every week. If there's a deep enough trough, there's always someone willing to stick their snout in it, and Virtual Greats' Brett Orlanski spies "vast potential for our celebrity, brand, and clothing company clients beyond the traditional US market".

For more on the business rationale behind Paris's bold thrust into Brazil, you can read the press release, which also contains a typical Hilton contribution. She gushes: "I have the best fans all over the world. I love Brazil and I could not be more excited to share my style with my Brazilian friends!”

That our Paris loves Brazil is not in doubt. Earlier this year she jetted into the country to enthusiastically promote Devassa Bem Loura beer, and later twittered gaily: "I Love Brazilians!"

This assertion is also beyond question, as another look at One Night in Paris proves. ®

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