Feeds

3 bigs self up as biggest 3G network

For now at least

Top 5 reasons to deploy VMware with Tegile

3 is claiming to have the biggest 3G network, which if it is true won't stay true for long.

Orange made the same claim for itself based on its population coverage, but advertised it a way that (as the Advertising Standards Authority decreed) could be misinterpreted to mean geographic coverage. 3's claim covers both angles, and is the result of spending more than £400m nearly doubling the number of base stations - something it has to shout about before T-Mobile gets to take the credit.

Countrywide 3 now has around 12,400 base stations, compared to the 7,500 it had in 2007. But explaining that is proving so difficult that the company will be providing shop staff with an augmented-reality app using Layar to overlay base stations on the skyline, colour-coded to show what‘s new since 2007:

Augmented Reality app from 3

No, you can't have a copy, it's for retail staff only

The operator also reckons it's now carrying half the country‘s wireless data - 100TB a day, which accounts for 97 per cent of the overall traffic including voice. 3 is publicly very pleased with that, but just like the other operators voice still brings in around two-thirds of company revenue - so the three per cent of traffic that is spoken is subsidising all those YouTube sessions to an enormous degree.

Still, 3 is right to be proud of what it's achieved with its network, even if it's going to be increasingly sharing those achievements with Everything Everywhere as the networks merge under the agreement with T-Mobile (to which Orange hastily signed up when it started merging with T-Mobile).

Not every base station will be shared with the combined outfit, but the vast majority will and a lot of them already are. So tiffs over who has the biggest network will have to be with O2 and Vodafone, at least until the operators have 4G networks to boast about. ®

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Will BlackBerry make a comeback with its SQUARE smartphones?
Plus PC PIMs from company formerly known as RIM
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.