Feeds

3 bigs self up as biggest 3G network

For now at least

Next gen security for virtualised datacentres

3 is claiming to have the biggest 3G network, which if it is true won't stay true for long.

Orange made the same claim for itself based on its population coverage, but advertised it a way that (as the Advertising Standards Authority decreed) could be misinterpreted to mean geographic coverage. 3's claim covers both angles, and is the result of spending more than £400m nearly doubling the number of base stations - something it has to shout about before T-Mobile gets to take the credit.

Countrywide 3 now has around 12,400 base stations, compared to the 7,500 it had in 2007. But explaining that is proving so difficult that the company will be providing shop staff with an augmented-reality app using Layar to overlay base stations on the skyline, colour-coded to show what‘s new since 2007:

Augmented Reality app from 3

No, you can't have a copy, it's for retail staff only

The operator also reckons it's now carrying half the country‘s wireless data - 100TB a day, which accounts for 97 per cent of the overall traffic including voice. 3 is publicly very pleased with that, but just like the other operators voice still brings in around two-thirds of company revenue - so the three per cent of traffic that is spoken is subsidising all those YouTube sessions to an enormous degree.

Still, 3 is right to be proud of what it's achieved with its network, even if it's going to be increasingly sharing those achievements with Everything Everywhere as the networks merge under the agreement with T-Mobile (to which Orange hastily signed up when it started merging with T-Mobile).

Not every base station will be shared with the combined outfit, but the vast majority will and a lot of them already are. So tiffs over who has the biggest network will have to be with O2 and Vodafone, at least until the operators have 4G networks to boast about. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?