Feeds

3 bigs self up as biggest 3G network

For now at least

Build a business case: developing custom apps

3 is claiming to have the biggest 3G network, which if it is true won't stay true for long.

Orange made the same claim for itself based on its population coverage, but advertised it a way that (as the Advertising Standards Authority decreed) could be misinterpreted to mean geographic coverage. 3's claim covers both angles, and is the result of spending more than £400m nearly doubling the number of base stations - something it has to shout about before T-Mobile gets to take the credit.

Countrywide 3 now has around 12,400 base stations, compared to the 7,500 it had in 2007. But explaining that is proving so difficult that the company will be providing shop staff with an augmented-reality app using Layar to overlay base stations on the skyline, colour-coded to show what‘s new since 2007:

Augmented Reality app from 3

No, you can't have a copy, it's for retail staff only

The operator also reckons it's now carrying half the country‘s wireless data - 100TB a day, which accounts for 97 per cent of the overall traffic including voice. 3 is publicly very pleased with that, but just like the other operators voice still brings in around two-thirds of company revenue - so the three per cent of traffic that is spoken is subsidising all those YouTube sessions to an enormous degree.

Still, 3 is right to be proud of what it's achieved with its network, even if it's going to be increasingly sharing those achievements with Everything Everywhere as the networks merge under the agreement with T-Mobile (to which Orange hastily signed up when it started merging with T-Mobile).

Not every base station will be shared with the combined outfit, but the vast majority will and a lot of them already are. So tiffs over who has the biggest network will have to be with O2 and Vodafone, at least until the operators have 4G networks to boast about. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
PwC says US biz lagging in Internet of Things
Grass is greener in Asia, say the sensors
Ofcom sees RISE OF THE MACHINE-to-machine cell comms
Study spots 9% growth in IoT m2m mobile data connections
O2 vs Vodafone: Mobe firms grab for GCHQ, gov.uk security badge
No, the spooks love US best, say rival firms
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.