Feeds

Sony uncloaks first Google TV television

Chrome and Android sans settop

Top three mobile application threats

Sony has unveiled the first HD television based on Google TV, the search giant's fledgling effort to marry broadcast TV with the interwebs.

The Sony Internet TV is available in 24-inch, 32-inch, 40-inch, and 46-inch models, and prices range from $599.99 to $1,399.99.

Last week, Logitech took the wraps off a $299.99 Google TV settop box, but the Sony has integrated Google's Android-based platform with the television itself. The company has also introduced a $399.99 BluRay disc player based on the platform, which can be used in tandem with existing TVs.

Google TV puts a Chrome web browser atop an Android incarnation that's been ported to a Intel Atom system-on-a-chip designed specifically for consumer electronics devices. The idea is to meld the interwebs with your television, offering a single interface for organising, searching and viewing broadcast TV - as well as stuff across the net. "It's about how to make the web and TV better," Google's Rishi Chandra said when unveiling the service at the company's annual developer conference in San Francisco. "It's where TV meets web, and web meets TV."

The project mirrors Google's original Android project. The company is providing a free, (kinda) open source platform to third-party manufacturers in an effort to expand its online ad empire. As it stands, Google does serve ads into the Google TV interface. The platform merely shows ads you would normally see on the web or on broadcast television, but it stands to reason that the company will one day use the platform as a means of improving its ad targeting. The company has hinted for years that this is its aim.

Sony Google TV

Google TV also runs a select few local applications from third-parties, including CNBC, Napster, NBA, Netflix, Pandora, and Twitter, and early next year, Google will open a version of the Android app market for the platform.

Sony offers an RF mini-keyboard for navigating its TVs and, eventually, you'll also have the option of driving the device via your Android-based smartphone. Sony TVs also connect to DVR settops from satellite television provider Dish Network.

All five Sony devices can now be ordered at the SonyStyle online store and BestBuy retail outlets. They officially ship on 16 October. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.