Feeds

Intel CEO: 'We will win in the tablet market'

But the wait will be long, longer, or longerer

Designing a Defense for Mobile Applications

Intel president and chief executive Paul Otellini says that his company is going to "win" in the tablet marketplace.

"At Intel," he told reporters and analysts on a conference call announcing Chipzilla's third-quarter financial performance, "we're going to utilize all the assets at our disposal to win this segment: the world's best silicon process technology, the best compute architecture, and our global scale."

In his prepared remarks kicking off the call, Otellini wasted no time in stressing Intel's desire to be a player in the tablet market — nor in admitting that his company is not yet even at the pitch, let alone in the lineup. "I know that the big question on everyone's mind is how Intel will respond to new computing categories where Intel currently has little presence, specifically tablets," he said.

Before outlining his tale of the tablet, he gave props to Cupertino: "We think tablets are exciting, and we fully welcome their arrival. Apple has done a wonderful job reinventing the category."

Preempting questions about the oft-discussed cannibalization of the PC and netbook market by tablets, Otellini noted: "We believe that, like netbooks, tablets will expand the [total market] for computing overall."

He did, however, admit that tablets will munch existing markets — but only with nibbles, not chomps: "Will they impact PC sales? Sure. At the margin they probably will. Consumers will have a limited amount of discretionary income, and some will choose to purchase a tablet instead of upgrading an existing PC or purchasing a netbook."

From his point of view, tablet sales will mimic the netbook track: "We saw the same [impact] happen when netbooks were introduced. But three years later, both the PC and the netbook market segments have grown substantially, and we believe that will happen again with tablets."

Being the jockey of 800-ton Chipzilla, Otellini can afford to take the long view: "We take a longer-term view to the tablet opportunity," he said, "and the overarching benefit to Intel and the rest of the industry is to have a new, growing computing segment where we can participate alongside our growing PC business."

Long view or no, and "little presence" or little success as of yet, Otellini wanted his listeners to know that he and his troops were hard at work muscling into the market that Apple created: "We are deeply engaged with a number of partners to bring to market innovative tablet solutions," he said. "Our design-win momentum is very strong, and in the coming months and quarters you will see Intel solutions that run on Windows, Android, and MeeGo operating systems across a variety of form factors and price points."

Citing the promised performance and power-miserliness of Intel's upcoming tablet and netbook SoC, Otellini said: "We have very good silicon with Oak Trail."

Immediately after offering his opinion that Windows compatibility was "very important" for tablet acceptance in the enterprise market, however, Otellini's rosy picture of Intel's tablet future slipped a bit. "The fact that we are the only architecture that runs all the major... all but one of the major tablet operating systems — we don't yet run on Apple — says that I think we're in a pretty good space," he said.

Otellini's use of the qualifier "yet" seems either optimistic, or is an indication that his view of Intel's "win" in the tablet market is "longer-term," indeed. ®

Bootnote

During his conference call, Otellini waxed enthusiastically about Intel's upcoming Sandy Bridge microarchitecture, singling out its performance, compactness, and what he insisted will be greatly improved integrated graphics. "All that is wind in our sails going into ... next year," he said. Come to think of it, though, we heard his optimism in an audio-only call rather than read it in a printed release. Otellini might have meant "wind in our sales."

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.