Feeds

Cloudera and Membase unveil NoSQL togetherness

Hyper-scale analytics

Boost IT visibility and business value

Cloudera is deepening its relationship with NoSQL partner Membase to jointly attack customers running the open-source implementation of Google's MapReduce.

Membase, until recently called NorthScale, has announced software and services to help customers running the MapReducesque Hadoop with its key-value database, called Membase Server. Cloudera is the commercial venture trying to sell services in support of Hadoop.

The start-up has announced the NodeCode module to stream data from its key-value database store Membase Server to Cloudera Distribution for Hadoop (CDH) in real-time, along with a batch-load utility based on Sqoop to transfer data between Membase and CDH.

Membase said it has also devised a program to sell Membase and Hadoop together based on specific customer use cases. Those cases are advertising, offer and content targeting, log and event stream capture and analysis, and social gaming.

Illustrating the fact that Cloudera and Membase engage on joint customers, Membase announced AOL Advertising and ShareThis have built what it called advanced ads targeting systems to crunch into user profiles large volumes of event information tied to users via cookies.

ShareThis is the service behind the button on 850,000 web sites that lets users share content via email and social networks. AOL, meanwhile, uses Hadoop for ETL, style processing, and to generate stats for behavioral analysis and targeting.

The expansion comes after Cloudera chief executive Mike Olson, a database-industry veteran and former chief of Berkeley DB specialist Sleepycat Software, joined Membase's board earlier this year. Venture fund Accel Partners is an investor in both companies.

Olson said in a statement that integration between CDH and Membase would result in a "highly optimized data delivery system with virtually no lag time."

"This real-time processing capability is essential for any solution on which split decisions must be made, including ad targeting and social gaming," he said.

Membase blogged that profiles would be fed into Membase and served with sub-millisecond latency. This will combine high-powered analytics with raw real-time performance, the company said. ®

Build a business case: developing custom apps

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
China hopes home-grown OS will oust Microsoft
Doesn't much like Apple or Google, either
Sin COS to tan Windows? Chinese operating system to debut in autumn – report
Development alliance working on desktop, mobe software
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?