Feeds

Redmond rumours over Massive kill

Game over for in-game ads unit?

  • alert
  • submit to reddit

Intelligent flash storage arrays

Updated Microsoft is reportedly set to close its in-game ad wing Massive Inc before the month is out.

However, the company has declined to comment on a Mediaweek story published late last week that cited sources close to Massive who claimed the shutters would come down by the end of October.

The website claimed that Massive’s general manager JJ Richards is looking for another job and reported that the firm’s tech and sales team are being steadily siphoned off to other projects.

The report claims that Microsoft has been seeking a suitor for Massive, which it bought for between $200m and $400m in 2006, including an effort to sell the outfit to rival ad network Double Fusion.

We asked Microsoft to comment on the Mediaweek story, but at time of writing it hadn’t got back to us. ®

Update

A Microsoft spokeswoman gave The Register this statement:

"It is business as usual. We have nothing new to announce to business partners, publishers, or advertisers at this point."

In other words, the company hasn't dismissed the report as mere "speculation".

Choosing a cloud hosting partner with confidence

More from The Register

next story
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.