Feeds

Angry Birds tweet fury at Redmond

Microsoft lifted our IP to flog new handset, say developers

Intelligent flash storage arrays

Microsoft has upset Rovio, developer of Angry Birds, by throwing the game's icon into a list of upcoming software for Windows Phone 7 - a platform with which few brands want to be associated.

Redmond showed the scowling icon for the game in screen shots of upcoming software titles, where it was spotted by WMPowerUser. This prompted angry tweeting from Rovio, who pointed out that it has nothing against Windows Phone 7, but equally has no existing plans to port its best-selling time-filler to that platform, and furthermore, it objects to having its IP lifted.

"Only thing we said that we have not committed to do WP7 yet, we don't like others using our IP without asking," the (not angry) company tweeted.

Which is odd, given the way in which the game icon is used by all and sundry to sell themes, clocks, live wallpapers and other assorted junk apps for Android - which is still awaiting a version of the game itself (promised later this week).

Angry Bird Icon

One Angry Bird, though Rovio claims to be keeping its cool

But Microsoft is rather more high profile, and with Windows Phone 7 launching this afternoon, a lot of people are going to be looking at what the platform promises. If Windows Phone 7 achieves any level of success, a degree of which can be assumed given the money Microsoft is piling into it, then Rovio will no-doubt produce a port of Angry Birds, but that work is not underway and Rovio doesn't like the implicit endorsement gained by using its icon.

Quite how that hurts Rovio isn't clear - Windows Phone 7 is being sold as a consumer proposition, so will need a decent stable of games, the Microsoft PR chaps probably thought it was a reasonable assumption that Angry Birds will end up being one of them. But that fails to take into account how supportive Rovio has been of Nokia's efforts: appearing on-stage at Nokia World to wholeheartedly endorse Ovi and, by extension, Symbian.

Enthusiasm like that is hard to come by, and Ovi's ability to support additional features - evidenced by the Eagle option - is a key differentiator in an increasingly commoditised market. Rovio's support of Nokia was very public, and it would confuse matters (and, perhaps more importantly, upset Nokia) to provide similar endorsement to Windows Phone 7.

We're not yet at the stage where a customer will pick a phone based on the software it runs, but we're not that far from it either, so having a back of Angry Birds on your side could be important - even if you're worried about more than porcine larceny. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.