Feeds

Angry Birds tweet fury at Redmond

Microsoft lifted our IP to flog new handset, say developers

Combat fraud and increase customer satisfaction

Microsoft has upset Rovio, developer of Angry Birds, by throwing the game's icon into a list of upcoming software for Windows Phone 7 - a platform with which few brands want to be associated.

Redmond showed the scowling icon for the game in screen shots of upcoming software titles, where it was spotted by WMPowerUser. This prompted angry tweeting from Rovio, who pointed out that it has nothing against Windows Phone 7, but equally has no existing plans to port its best-selling time-filler to that platform, and furthermore, it objects to having its IP lifted.

"Only thing we said that we have not committed to do WP7 yet, we don't like others using our IP without asking," the (not angry) company tweeted.

Which is odd, given the way in which the game icon is used by all and sundry to sell themes, clocks, live wallpapers and other assorted junk apps for Android - which is still awaiting a version of the game itself (promised later this week).

Angry Bird Icon

One Angry Bird, though Rovio claims to be keeping its cool

But Microsoft is rather more high profile, and with Windows Phone 7 launching this afternoon, a lot of people are going to be looking at what the platform promises. If Windows Phone 7 achieves any level of success, a degree of which can be assumed given the money Microsoft is piling into it, then Rovio will no-doubt produce a port of Angry Birds, but that work is not underway and Rovio doesn't like the implicit endorsement gained by using its icon.

Quite how that hurts Rovio isn't clear - Windows Phone 7 is being sold as a consumer proposition, so will need a decent stable of games, the Microsoft PR chaps probably thought it was a reasonable assumption that Angry Birds will end up being one of them. But that fails to take into account how supportive Rovio has been of Nokia's efforts: appearing on-stage at Nokia World to wholeheartedly endorse Ovi and, by extension, Symbian.

Enthusiasm like that is hard to come by, and Ovi's ability to support additional features - evidenced by the Eagle option - is a key differentiator in an increasingly commoditised market. Rovio's support of Nokia was very public, and it would confuse matters (and, perhaps more importantly, upset Nokia) to provide similar endorsement to Windows Phone 7.

We're not yet at the stage where a customer will pick a phone based on the software it runs, but we're not that far from it either, so having a back of Angry Birds on your side could be important - even if you're worried about more than porcine larceny. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.