Feeds

Brits not buying into Freeview HD

85% of HD TVs bought this summer can't tune into the service

The essential guide to IT transformation

Freeview today claimed that Brits have bought more that 60 million receivers, DVRs and TVs capable of picking up the free-to-air terrestrially broadcast transmissions it's responsible for marketing.

But the news is rather less impressive when it comes to the organisation's HD offering.

Freeview was quick to compare the take-up of the Freeview HD service with that of satellite broadcaster Sky, stating that both services clocked up the same number of households - around 230,000 - in their respective first five months in operation.

But while Freeview HD launched in 2010, Sky HD debuted four years ago, a time when there were far fewer HD TVs around and punters were just getting used to digital TV and the upcoming analogue switch-off.

And since then Freesat has notched up a presence in 1.25 million households as of June 2010.

Nowadays, then, HD ought to be an easier sell - so why has Freeview HD been relatively unsuccessful?

For a start, it's currently being broadcast to only 55 per cent of the UK population, and features a mere three channels, soon to be four when the BBC begins simulcasting BBC One in HD alongside its current BBC HD showcase channel.

That may explain why 85 per cent of all the HD TVs sold this past summer did not incorporate a Freeview HD tuner, by Freeview HD's own admission

This year, ten transmitters have begun beaming out Freeview HD in England in addition to the two activated late last year. A thirteenth, Caldbeck, serving Cumbria and the Lake District, goes live this month.

That leaves plenty of the UK still unserved, with the roll-out timetable extending out into 2012 if you live in parts of Berkshire and Greater London, or in County Durham, Hampshire, Isle of Wight, Kent, Northumberland, North Yorkshire, Surrey, Sussex, Teesside and Tyneside.

Folk in Northern Ireland may have to wait as long, though all of Scotland will be covered by the end of 2010 Q2 2011. Wales already is covered in its entirety.

Maybe this will aid sales in the run-up to Christmas, as will a greater number of Freeview HD sets in shop shelves. Sony has Freeview HD kit out quickly, but it's taken some vendors longer to make their Freeview HD models widely available. There are now more than one hundred models of Freeview HD TV available, the organisation claimed. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.