Feeds

Yahoo! pulls! on! Dapper! suit! to! chase! Google! display! ad! tail!

Bartz knots purple bow tie

Beginner's guide to SSL certificates

Yahoo! bought display advertising outfit Dapper yesterday for an undisclosed sum.

The web portal, which is headed up by Carol Bartz, perhaps responded to Google’s buyout of Invite Media in June by acquiring a display ad company of its own.

After all, the company’s Right Media ad house has recently seen its market share fall.

As we reported a few months back, The Media Innovation Group rightly (as it turns out) predicted that Bartz would scoop up a display ad firm, following Google’s takeover of Invite Media.

WPP-owned MIG said in confidential papers, seen by The Register, that it was concerned about Mountain View’s acquisition and worried that Google’s increased dominance in the display ad game could lead to a “conflict of interest”.

Yahoo!’s response has been to buy New York-based Dapper, which was founded by Eran Shir and John Aizen in 2006.

The acquisition is expected to close in Yahoo!’s fourth quarter. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.