Samsung is generously giving 1.67 per cent of the retail price of every Galaxy Tab Android tablet sold through Phones4U to help fight breast cancer.

Buy the £600 gadget from now until the end of November and Samsung will give a tenner to charity Breakthrough Breast Cancer.

It's an excellent cause to support - breast cancer is now Europe's most common form of the disease, accounting for nearly 30 per cent of all cancer deaths. Early diagnosis is crucial to beating it, and that means making as many women as possible to respond promptly to unexpected changes to their bodies.

Given how pricey its tablet it, Samsung could perhaps have increased the size of its donation and applied it to Galaxy Tabs bought from any retailer or network.

But it's interesting that the company sees women as key potetial purchasers of the new device. Only an arch-cynic would claim that the donation scheme is geared to increase the Tab's appeal to women in the post of boosting launch sales. Samsung has been running a breast cancer awareness campaign throughout 2010.

It's certainly the case that the Tab doesn't ship until 1 November, so advance orders clearly also qualify for donations. ®