Feeds

Opera targets unsmartphones with Mini ad exchange

How to make money without a monopoly – or a sugar daddy

Build a business case: developing custom apps

Opera has launched its own mobile ad exchange, designed to serve ads on both smartphones and old school feature phones via its Opera Mini browser.

These ads will appear on webpages, but they'll be optimized for Opera Mini, which uses proxy servers to compress and deliver ads to more than 66 million handests worldwide, according to the company's figures.

The exchange is the result of Opera's acquisition of mobile ad outfit AdMarvel earlier this year. It offers AdMarvel-built analytics and reporting tools that allow advertisers and publishers to track the performance of their ads, which are embedded in webpages via Javascript.

Opera is particularly high on the platform's ability to target feature phones. "This is a large and untapped market with vast opportunities," says Opera man Haavard Moen. And in the end, Moen believes this is nothing but a good thing for all those Opera Mini users out there. "The announcement is primarily aimed at publishers and advertisers, but it is also relevant (and good news!) for users of Opera Mini," he says.

"We will now be able to increase the revenue coming from Opera Mini, which means that we get even more money to make it even better! Remember, a company like Opera needs to make money to survive (as we can't rely on being promoted by a monopoly, or funded by "sugar-daddies"), and running a service like Opera Mini can be costly."

For the uninitiated, that was a swipe at Microsoft Internet Explorer – and Mozilla's Firefox. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
PwC says US biz lagging in Internet of Things
Grass is greener in Asia, say the sensors
Ofcom sees RISE OF THE MACHINE-to-machine cell comms
Study spots 9% growth in IoT m2m mobile data connections
O2 vs Vodafone: Mobe firms grab for GCHQ, gov.uk security badge
No, the spooks love US best, say rival firms
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.