Feeds

Opera targets unsmartphones with Mini ad exchange

How to make money without a monopoly – or a sugar daddy

High performance access to file storage

Opera has launched its own mobile ad exchange, designed to serve ads on both smartphones and old school feature phones via its Opera Mini browser.

These ads will appear on webpages, but they'll be optimized for Opera Mini, which uses proxy servers to compress and deliver ads to more than 66 million handests worldwide, according to the company's figures.

The exchange is the result of Opera's acquisition of mobile ad outfit AdMarvel earlier this year. It offers AdMarvel-built analytics and reporting tools that allow advertisers and publishers to track the performance of their ads, which are embedded in webpages via Javascript.

Opera is particularly high on the platform's ability to target feature phones. "This is a large and untapped market with vast opportunities," says Opera man Haavard Moen. And in the end, Moen believes this is nothing but a good thing for all those Opera Mini users out there. "The announcement is primarily aimed at publishers and advertisers, but it is also relevant (and good news!) for users of Opera Mini," he says.

"We will now be able to increase the revenue coming from Opera Mini, which means that we get even more money to make it even better! Remember, a company like Opera needs to make money to survive (as we can't rely on being promoted by a monopoly, or funded by "sugar-daddies"), and running a service like Opera Mini can be costly."

For the uninitiated, that was a swipe at Microsoft Internet Explorer – and Mozilla's Firefox. ®

SANS - Survey on application security programs

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.