Little Chef in 'I ♥ Charlie' t-shirt outrage
Coke-crazed students snap up Bolivian marching apparel
The shirt is, of course, intended to celebrate the chain's culinary mascot, but as the Sun helpfully points out, "the name is also slang for cocaine".
Disappointingly, the paper has not been able to muster the traditional indignant representatives of Middle England to decry the outrage, but does quote one shaken mother "who spotted her teenage son wearing the £5.99 top".
She declared: "I do not think it is responsible for Little Chef to sell a shirt with that slogan."
An unnamed university student dismissed the rumpus, insisting: "They are just a bit of a laugh. They are not encouraging anyone to do drugs."
The I ♥ Charlie apparel is available in small, medium, large and XL and is fashioned in 100 cotton by Fruit of the
Andes Loom. For those who wish to further declare their love for Charlie, there's also a fetching car sticker available for 99p. ®