Feeds

Apple TV costs 40 quid to make

Profit-tastic, apparently

Choosing a cloud hosting partner with confidence

All the bits inside the second-gen Apple TV - and the cost of Asian labour to put them all together - cost a total of $64 (£40), market watcher iSuppli has claimed, leaving Apple $35 to spend on software development, marketing and a little left over for profit.

Apple TV

The priciest part is the $16.55 "applications processor" that iSuppli heads its list of Apple TV components with, but that includes not only Apple's A4 chip but also 256MB of DDR memory. The Ram is surely cheaper than the $2.55 different between the applications processor price and the $14.00 of Samsung Flash storage in the box.

iSuppli reckons that the Apple TV's Panasonic-made Wi-Fi and Bluetooth module costs $7.65, the circuit board costs $6.74 and other items of chippery come to between $0.93 and $2.60. The casing costs $3.52.

The researcher notes that while the new Apple TV is one of Apple's lowest-margin products, it should still make the manufacturer more money than the previous version did. The new model is essentially a display-less iPad - the original was a pared down Mac. ®

Intelligent flash storage arrays

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.