Feeds

Apple TV costs 40 quid to make

Profit-tastic, apparently

The Power of One Infographic

All the bits inside the second-gen Apple TV - and the cost of Asian labour to put them all together - cost a total of $64 (£40), market watcher iSuppli has claimed, leaving Apple $35 to spend on software development, marketing and a little left over for profit.

Apple TV

The priciest part is the $16.55 "applications processor" that iSuppli heads its list of Apple TV components with, but that includes not only Apple's A4 chip but also 256MB of DDR memory. The Ram is surely cheaper than the $2.55 different between the applications processor price and the $14.00 of Samsung Flash storage in the box.

iSuppli reckons that the Apple TV's Panasonic-made Wi-Fi and Bluetooth module costs $7.65, the circuit board costs $6.74 and other items of chippery come to between $0.93 and $2.60. The casing costs $3.52.

The researcher notes that while the new Apple TV is one of Apple's lowest-margin products, it should still make the manufacturer more money than the previous version did. The new model is essentially a display-less iPad - the original was a pared down Mac. ®

Top three mobile application threats

More from The Register

next story
NEW Raspberry Pi B+, NOW with - count them - FOUR USB ports
Composite vid socket binned as GPIO sprouts new pins
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.