20% of TVs to ship in 2015 will be 3D, says analyst
We say almost all of them will
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Global shipments of 3D TVs will top 50 million units in 2015, market watcher ABI Research said today.
We say it'll be a darn sight more than that - probably in the order of 200 million.
No, we haven't been mysteriously converted to the 3D cause - quite the reverse.
Reg Hardware is sceptical about 3D TV because we sense no real consumer demand for it. Some punters are impressed by the technology, but the vast majority of this group don't feel sufficiently enthused to buy a brand new telly on the back of it.
Like other consumers, it's not that long since they bought their most recent - typically their first - flat-panel TV, and it's just too early to upgrade.
Some are looking to upgrade, but the driving forces for them are the arrival of terrestrially broadcast free-to-air service Freeview HD and internet connectivity.
All of which leaves the consumer electronics business, so keen as it is on 3D, with a problem, but one that's easy to solve.
Enforced upgrades
How do you get people who don't want 3D TVs to buy 3D TVs? You put the technology into every set you sell. Vendors have been so far happy enough targeting early adopters, buyers who equip themselves with the latest tech no matter what it costs. 3D TVs have been expensive as a result.
But there's little difference between a 2D TV and a 3D model, certainly not enough to justify the huge premiums the latter have commanded.
There is a cost increment involved in making a 3D TV but it's small and so we believe 3D will soon be a standard part of almost every TV that's sold. Maybe not next year, possibly not even in 2012, but certainly within five years' time.
TV shipment forecasts vary, but you're looking at around 250-270 million units in 2015. Most, but not all, of those will have 3D built in, or be ready to drive the transmitter that synchronises screen and specs - an even easier-to-choose option for the vendors.
Over the last five years or so, it's been nigh-on impossible to buy a new CRT TV if your old one packed in, or you fancied a larger display. That meant you had to buy an LCD or plasma, no matter whether you wanted one or not. Five years or less from now, you'll have as little choice about 3D. ®
COMMENTS
I don't care how many D it is
all I want is something good to watch.
While we can all marvel at the technology and lack of flicker or glare or grain or blur, none of that turn a badly written programme into something worth watching. It doesn't make a one-dimensional plot into a multi-layered, subtle drama and it won't impart fluency into a wooden actor.
I'd be willing to give up all the technology of the past 40 years (right back tot he early days of colour, on honkin' great boxy tellies) for engaging programmes that entertained and hold my attention. While today and tomorrows tech might be wonders of oriental design and production I find that the amount of stuff I actually want to watch is steadily decreasing - as the number of channels, number of hours, number of "+1"s, cable, satellite, HD and all the other gubbins increases.
required, and must contain letters and/or digits.
"Over the last five years or so, it's been nigh-on impossible to buy a new CRT TV if your old one packed in, or you fancied a larger display. That meant you had to buy an LCD or plasma, no matter whether you wanted one or not. Five years or less from now, you'll have as little choice about 3D"
Which is why I stick with the old telly which now only has one working scart socket...
Still haven't found a (reasonably priced) flat screen I like the picture on :(
"Batteries not Included"
I mean Glasses
Excellent article and why Active Shutter LCD glasses "Stereoscopic TV " is the winner. Lenticular type displays that don't need glasses are very expensive on larger screen. Best for phones & Nintendo 3Ds type stuff. Limited view locations. Passive Glasses need expensive dual polarised screen.
Active Shutter is just a regular 100Hz or 120Hz LCD with a less than $2 transmitter port to sync glasses.
The Glasses will be expensive. Oh see? I have mine already :-)
They will claim great numbers shipped but not many will be using it. I hope the Broadcasters realise this as "HD" in 3D becomes 960 x 1080i or 720 x 1080i instead of the normal Broadcast HD in Europe typically 1920 x1080i satellite and anamorphic 1440 x 1080i on terrestrial
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