Feeds

AT&T to lead Windows Phone 7's US touchdown

T-Mobile eclipsed by politics

Next gen security for virtualised datacentres

Microsoft is teaming up with premier partner AT&T for Windows Phone 7's US coming-out party next Monday.

Chief executive Steve Ballmer will host the press event at its New York City technology center along with AT&T mobility and consumer markets CEO Ralph de la Vega, where they will preview Windows Phone 7 devices from different handset makers.

The event is designed to shine the light on Microsoft's partnership with US number-two carrier AT&T, which Microsoft has nailed as a premier partner for Windows Phone 7.

Contrary to earlier reports, it now seems that number-three US carrier T-Mobile won't be the "star" of the event — but it might participate in a lower capacity later in the day.

T-Mobile will appear at an OEM-showcase of phones scheduled for after the big AT&T flag-waver.

The event runs from 9am to 5pm Eastern Time, with the AT&T press conference starting at 9:30. T-Mobile had been listed in an earlier event invitation from Microsoft here (thanks All Things D's John Paczkowski) as being on hand between 3:30 and 4:30 to present devices — but the current version has erased T-Mobile's name. The earlier text had read:

T-Mobile reps will be present for device showing and their service offering discussion / Microsoft developer architect will demonstrate Windows Phone 7 applications

Now, in the same time slot, we get:

We will present a Windows Phone 7 device / Microsoft developer architect will demonstrate Windows Phone 7 applications

Given that AT&T is the designated premier partner, it would have been extremely bad politics for a rival carrier's name to have made it onto the billing.

That said, when Windows Phone 7 is available for purchase, AT&T won't be the exclusive provider in the US — expect phones from T-Mobile, as well.

Welcome to the arena of carrier politics, where the frailty of the egos is matched only by the might of the muscles.

Microsoft's event, meanwhile, is shaping up as something designed to generate blogospheric coverage for Windows Phone 7. Phones won't actually be available for sale on October 11 — that's expected on November 8. AT&T, and later T-Mobile, will simply show off their forthcoming phones next Monday.

Separately, Microsoft has opened early submissions of Windows Phone 7 applications to its Windows Marketplace. Developers have until October 6 to submit applications for certification in time for the October 11 launch. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?