Feeds

AT&T to lead Windows Phone 7's US touchdown

T-Mobile eclipsed by politics

Eight steps to building an HP BladeSystem

Microsoft is teaming up with premier partner AT&T for Windows Phone 7's US coming-out party next Monday.

Chief executive Steve Ballmer will host the press event at its New York City technology center along with AT&T mobility and consumer markets CEO Ralph de la Vega, where they will preview Windows Phone 7 devices from different handset makers.

The event is designed to shine the light on Microsoft's partnership with US number-two carrier AT&T, which Microsoft has nailed as a premier partner for Windows Phone 7.

Contrary to earlier reports, it now seems that number-three US carrier T-Mobile won't be the "star" of the event — but it might participate in a lower capacity later in the day.

T-Mobile will appear at an OEM-showcase of phones scheduled for after the big AT&T flag-waver.

The event runs from 9am to 5pm Eastern Time, with the AT&T press conference starting at 9:30. T-Mobile had been listed in an earlier event invitation from Microsoft here (thanks All Things D's John Paczkowski) as being on hand between 3:30 and 4:30 to present devices — but the current version has erased T-Mobile's name. The earlier text had read:

T-Mobile reps will be present for device showing and their service offering discussion / Microsoft developer architect will demonstrate Windows Phone 7 applications

Now, in the same time slot, we get:

We will present a Windows Phone 7 device / Microsoft developer architect will demonstrate Windows Phone 7 applications

Given that AT&T is the designated premier partner, it would have been extremely bad politics for a rival carrier's name to have made it onto the billing.

That said, when Windows Phone 7 is available for purchase, AT&T won't be the exclusive provider in the US — expect phones from T-Mobile, as well.

Welcome to the arena of carrier politics, where the frailty of the egos is matched only by the might of the muscles.

Microsoft's event, meanwhile, is shaping up as something designed to generate blogospheric coverage for Windows Phone 7. Phones won't actually be available for sale on October 11 — that's expected on November 8. AT&T, and later T-Mobile, will simply show off their forthcoming phones next Monday.

Separately, Microsoft has opened early submissions of Windows Phone 7 applications to its Windows Marketplace. Developers have until October 6 to submit applications for certification in time for the October 11 launch. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.