Feeds

Web marketers pledge easier targeted ads opt-out

'No thanks' button coming to website near you

Remote control for virtualized desktops

Online advertisers have pledged to make it easier for people surfing the web to opt out of targeted advertising that closely monitors viewing habits and other personal information.

Under a program announced Monday, participating websites would display an advertising option icon next to ads that collect user data that explains what information is being collected and why. Users would then have the option of opting out of being tracked altogether. Those who drop out of targeted advertising may see more generic-looking ads from networks or no ads at all.

About 5,000 companies are represented by the various trade groups participating in the program. The American Association of Advertising Agencies, the American Advertising Federation, and the Direct Marketing Association are three of the biggest groups involved.

Marketers that collect user data as part of behavioral advertising can begin participating in the initiative by visiting the AboutAds.info website. The Better Business Bureau and the Direct Marketing Association will monitor the program and also have authority for enforcing compliance. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.