Feeds

Twitter turns entire accounts into ads

'Promote' anything

The Essential Guide to IT Transformation

Twitter has unveiled another effort to make money from its micro-blogging service. With its latest advertising program, dubbed "Promoted Accounts," advertisers can pay the company to promote their Twitter accounts to certain users.

Currently, from a sidebar on the right-hand side of its homepage, Twitter offers a list of accounts you may want to follow based on whom you're already following, and under the new program, advertisers can pay for a spot among these suggestions. "We’re launching Promoted Accounts as part of 'Suggestions for You', which suggests accounts that people don’t currently follow and may find interesting," the company says in a blog post. "Promoted Accounts helps introduce an even wider variety of accounts people may enjoy."

The company already offers a "Promoted Tweets" program, in which advertisers pay for tweets to appear at the top of Twitter search results, and "Promoted Trends," where they pay for a spot in the company's list of "trending topics," i.e., the stuff that's mentioned most frequently on the service. Previously, Promoted Trends appeared at the bottom of the list, but the company now says they will appear at the top.

Wherever it appears, all promoted content will be marked as such.

Promoted Accounts are already live on the service, but Twitter says that at the moment they are few and far between. As with other account suggestions, paid accounts are suggested based on your current list of followers. "When an advertiser promotes an account, Twitter’s algorithm looks at that account’s followers and determines other accounts that those users tend to follow. If a user follows some of those accounts, but not the advertiser’s account, then Twitter may recommend the advertiser’s Promoted Account to that user," the company says.

"For example, a lot of people who follow several gaming-related accounts also follow @xbox. If someone follows gaming-related accounts, but not @xbox, Twitter may recommend @xbox to that person."

Dick Costelo, the man behind Twitter's efforts to find money in itself, was just named the company's CEO. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.