Feeds

Google punts url shortener to world+dog

Standalone goo.gl

Providing a secure and efficient Helpdesk

Google is now offering its url shortener to world+dog.

Dubbed Goo.gl, the service was previously available only with certain other Google services, including the Google browser toolbar, FeedBurner RSS service, News, Blogger, and Maps. But it now has its own website – http://goo.gl/ – where it can be used all by itself.

Google says its url shorter is all about "stability," "security," and "speed." "Google needed a url shortener for its own products where we knew the shortener wouldn’t go away. We also wanted a shortener that we knew would do things the right way... and that would be fast, stable, and secure," says uber Googler Matt Cutts. The "right way" includes permanent redirects.

From the new goo.gl site, you can not only short urls, but monitor traffic to your urls after you shorten them. Google provides top referrers for each link as well as visitor profiles. "This can be a great way to better understand who’s interested in your links, how they’re finding them and when they’re reading," the company says. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.