Feeds

TomTom pledges to tackle traffic

Satnavs for all! Er... no...

Build a business case: developing custom apps

TomTom wants to ease UK traffic congestion, but it didn't go so far as to hand out free satnavs to make it happen.

Instead, it will offer its traffic database to local authority planners to help them based road layout and traffic routing schemes on real-world road usage patterns.

That's the same data TomTom's satnavs use to plan routes by taking into account the likely traffic conditions along the possible routes to your destination at the time you travel. It calls the technology IQ Routes.

One obvious solution is to give every driver IQ Routes journey planning, but TomTom has thought of that. It stressed that the "minority of drivers using an accurate traffic navigation system to detour around jams can benefit the majority of drivers not using such data".

In short, TomTom users' gadgets can steer their owners out of the way of the rest of us. Get enough TomTom users planning their way away from congestion, the company claimed, and it can be sufficient to cut journey times for all vehicles.

Individual drivers using TomTom's HD Traffic over-the-air traffic update service can typically reduce their average journey time by up to 15 per cent, the company said. The collective effect of ten per cent of drivers using such a service could reduce average journey times for everyone else by up to five per cent, TomTom reckons. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
World Solar Challenge contender claims new speed record
One charge sees Sunswift travel 500kms at over 100 km/h
SMELL YOU LATER, LOSERS – Dumbo tells rats, dogs... humans
Junk in the trunk? That's what people have
The Sun took a day off last week and made NO sunspots
Someone needs to get that lazy star cooking again before things get cold around here
Boffins discuss AI space program at hush-hush IARPA confab
IBM, MIT, plenty of others invited to fill Uncle Sam's spy toolchest, but where's Google?
Bad back? Show some spine and stop popping paracetamol
Study finds common pain-killer doesn't reduce pain or shorten recovery
Forty-five years ago: FOOTPRINTS FOUND ON MOON
NASA won't be back any time soon, sadly
Jurassic squawk: Dinos were Earth's early FEATHERED friends
Boffins research: Ancient dinos may all have had 'potential' fluff
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.