Feeds

Smartphone buyers want Apple, Android

BlackBerry, Windows and Palm do not impress

Choosing a cloud hosting partner with confidence

The iPhone's appeal may be settling down - at least in the US - and it's almost entirely due to the rise of Android, according to a survey conducted by market watcher ChangeWave.

In September, it asked 4000 consumers about their smartphone purchase plans. Of those who intend to buy such a gadget in the next three months, 38 per cent said they'd pick the iPhone while almost as many - 37 per cent - said they'd opt for an Android device.

The last time ChangeWave asked the question, in June 2010, 50 per cent said they'd go for the iPhone while only 30 per cent favoured an Android handset.

Patterns of demand

Patterns of Demand - the platforms consumers say they'll buy into in the next three months
Source: ChangeWave

These two platforms dominate purchase intentions. The latest survey puts the proportion of potential BlackBerry buyers at six per cent - up a single percentage point over June's figure - while Windows Mobile demand fell by the same amount, to one percentage point.

Palm's WebOS didn't trouble the scorer.

It's worth considering seasonal factors when comparing Android and iPhone. Back in June, when iPhone demand was high, Apple had just launched the iPhone 4 so you'd expect the buzz to be higher than it might usually be.

Now, with the antennagate controversy all but forgotten, the iPhone demand level seen by ChangeWave is more realistic. And that shows that the two platforms are, at the moment, equally appealing to punters.

Rise of Google

The rise and rise of Android - percentage of buyers intending to choose the Google OS
Source: ChangeWave

But with more vendors behind Android than support iOS - almost all versus just one - the Google platform will become more diverse, appearing in high-end devices, low-end kit and all points between, and that is inevitably going to make it appeal to a broader array of buyers than the iPhone can.

An interesting side note is ChangeWave's question about how satisfied their devices are consumers. For each platform, the percentage of uses who said they were very satisfied with their smartphones came to: 74 per cent (iPhone), 65 per cent (Android), 32 per cent (WebOS), 31 per cent (BlackBerry) and 24 per cent (Windows Mobile).

User satisfaction

Percentage of a platform's users who said they were 'very satisfied' with their smartphone
Source: ChangeWave

So one battle will be for folk who currently use those last three platforms, and it's telling that Microsoft is talking up its new Windows Phone 7 OS, RIM has just said it plans to revamp the BlackBerry OS with a QNX foundation and HP is beginning to talk more about WebOS 2.0.

Each wants to win over not only new buyers but those disenchanted with rival platforms. They can't all succeed, particularly when chums are telling them how good iOS and Android are. ®

Beginner's guide to SSL certificates

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD TO DIE, and this is WHY
Apple, er, couldn’t get parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.