Feeds

US consumers don't want web-enabled toasters

And three-quarters downloaded nothing in last quarter

Security for virtualized datacentres

A survey of previous NPD research has found US consumers not fully embracing the connected future so beloved of tech marketeers.

Researchers found that for most US users a PC, with email and web browsing, is enough. Although some are using games consoles and smartphones to get online the vast majority are not.

75 per cent of consumers have not downloaded any content in the last three months.

Russ Crupnick, senior entertainment analyst for NPD, said: "What we learned in our research is that while some people already experience the world in a connected way, most do not. For many who are connecting it is not about the flashiest apps, but more about the fundamentals like web browsing and email."

Figures from Forrester Research also revealed a flattening of US consumers' interest in, and engagement with, social media.

Although the likes of Facebook, and now Twitter, remain popular, growth in other areas has stopped.

European figures show there has been no increase in "creators", what Forrester calls people who blog or upload their own video content, for either of the last two years.

The percentage of Europeans who rate products, talk on messageboards or post comments has grown just one per cent in each of the last two years.

There's more on Forrester's European research here. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.