Feeds

US consumers don't want web-enabled toasters

And three-quarters downloaded nothing in last quarter

The Power of One Infographic

A survey of previous NPD research has found US consumers not fully embracing the connected future so beloved of tech marketeers.

Researchers found that for most US users a PC, with email and web browsing, is enough. Although some are using games consoles and smartphones to get online the vast majority are not.

75 per cent of consumers have not downloaded any content in the last three months.

Russ Crupnick, senior entertainment analyst for NPD, said: "What we learned in our research is that while some people already experience the world in a connected way, most do not. For many who are connecting it is not about the flashiest apps, but more about the fundamentals like web browsing and email."

Figures from Forrester Research also revealed a flattening of US consumers' interest in, and engagement with, social media.

Although the likes of Facebook, and now Twitter, remain popular, growth in other areas has stopped.

European figures show there has been no increase in "creators", what Forrester calls people who blog or upload their own video content, for either of the last two years.

The percentage of Europeans who rate products, talk on messageboards or post comments has grown just one per cent in each of the last two years.

There's more on Forrester's European research here. ®

Mobile application security vulnerability report

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.