Feeds

Schmidt: Google is the 'inverse' of Apple

'Jobsian closedness is what we're not'

Internet Security Threat Report 2014

Eric Schmidt likes to say that Google is a fundamentally "open" company, and according to the man himself, this means that Google is the anti-Apple.

"With the Apple model — which works extremely well, as I know as a former Apple board member — you have to use their development tools, their platform, their software, their hardware," Schmidt said today during an appearance in San Francisco. "If you submit an application, they have to approve it. You have to use their monetization and their distribution. That would not be open. The inverse would be open."

At one point, he said that Apple's core strategy was "closedness."

During last week's interview with The Wall Street Journal, Schmidt made repeated claims of Google openness, and these claims continued this morning at the annual TechCrunch Disrupt conference, as Schmidt explained how Google is working with the rest of the industry to build — and this is an exact quote — "an augmented version of humanity."

"Google's core strategy is openness," he said. "Ours is a fundamentally open [strategy]. Open internet. Open web. It's how we fundamentally drive everything."

After the speech, when one reporter pressed him on what these open claims actually mean, Schmidt served up that comparison with Apple. "The easiest comparison is the Apple model versus the web model," he said. "Flash was allegedly a problem [for Apple]. But we love Flash, and Flash has done extremely well on Android. That 's an example of openness. Let the user decide. The user can decide [between] HTML5 or Flash."

Of course, Steve Jobs likes to say that Apple is open because it prefers HTML5 to Flash — HTML5 being an open standard. And though Schmidt likes to paint Google as open, the company is quite closed when it comes to the inner workings of its search and search-ad platforms — not to mention its back-end infrastructure. It bills a project like Android as open — and to a certain extent, it is — but there's a portions of the project that remain completely closed. That includes development of the latest version of the OS, and certain Google services on the OS.

As we've said before, we've reached the point where the word open is completely meaningless — at least among the digerati. But as he builds his augmented version of humanity, Schmidt will continue to use the term. Repeatedly. ®

Remote control for virtualized desktops

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.