Feeds

Facebook staff get stuck into NFC

Doing the Bling (Nation) thing

Best practices for enterprise data

Facebook staff are getting NFC stickers to attach to their phones as the company joins PayPal in trialling Bling Nation's proximity payment system.

The trial already covers Stanford University and the City of Palo Alto, and uses stickers with embedded Near Field Communications tags, as reported by NFC World. Now Facebook staff are being issued with stickers too, as the social networking giant again flirts with the real world.

The trial is based on Bling Nation, a transaction system that cuts out the traditional providers (Visa, Mastercard and their ilk), and provides a pre-payment system with lower rates for merchants and (ideally) greater ease of use for customers.

Those customers are invited to attach the sticker, which is linked to an on-line prepaid account, to the back of their mobile phone. Once that's done the customer can pay, at participating merchants, with a wave of the phone. A receipt is provided over SMS, without a penny going to Visa or Mastercard.

Bling Nation has been knocking around for a couple of years, running trials and testing the technology. It's not the first company to suggest putting a sticker on the back of a phone; Dexit was doing that in Canada almost a decade ago, but the involvement of Facebook is significant as the social network has already alluded to its NFC-based aspirations.

NFC World goes further, suggesting an unholy alliance of Facebook, Apple, Google and PayPal poised to take on the might of the incumbent providers. Such an alliance would have the money and might to create a competitive brand, assuming they could find a place to meet of sufficient size to contain the accompanying egos.

There's every indication that the next iPhone will have NFC technology built in, and Google has pushed Android in that direction too as well as making noises about extending Google Checkout into the real world. Bling Nation would happily work with 'Checkout, and could slip from the sticker to inside the phone easily enough, so all the pieces would seem to be in place if only the parties involved can agree the best way to play them. ®

Recommendations for simplifying OS migration

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?