Feeds

Facebook staff get stuck into NFC

Doing the Bling (Nation) thing

Top three mobile application threats

Facebook staff are getting NFC stickers to attach to their phones as the company joins PayPal in trialling Bling Nation's proximity payment system.

The trial already covers Stanford University and the City of Palo Alto, and uses stickers with embedded Near Field Communications tags, as reported by NFC World. Now Facebook staff are being issued with stickers too, as the social networking giant again flirts with the real world.

The trial is based on Bling Nation, a transaction system that cuts out the traditional providers (Visa, Mastercard and their ilk), and provides a pre-payment system with lower rates for merchants and (ideally) greater ease of use for customers.

Those customers are invited to attach the sticker, which is linked to an on-line prepaid account, to the back of their mobile phone. Once that's done the customer can pay, at participating merchants, with a wave of the phone. A receipt is provided over SMS, without a penny going to Visa or Mastercard.

Bling Nation has been knocking around for a couple of years, running trials and testing the technology. It's not the first company to suggest putting a sticker on the back of a phone; Dexit was doing that in Canada almost a decade ago, but the involvement of Facebook is significant as the social network has already alluded to its NFC-based aspirations.

NFC World goes further, suggesting an unholy alliance of Facebook, Apple, Google and PayPal poised to take on the might of the incumbent providers. Such an alliance would have the money and might to create a competitive brand, assuming they could find a place to meet of sufficient size to contain the accompanying egos.

There's every indication that the next iPhone will have NFC technology built in, and Google has pushed Android in that direction too as well as making noises about extending Google Checkout into the real world. Bling Nation would happily work with 'Checkout, and could slip from the sticker to inside the phone easily enough, so all the pieces would seem to be in place if only the parties involved can agree the best way to play them. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.