Feeds

iPhone fanbois run off road in CoolBrand race

Aston Martins more desirable than a fondle slab

Security for virtualized datacentres

Fanbois will be crying tears of frustration over their iPhones today at the revelation they no longer possess the UK's most coveted product.

The CoolBrands survey, which delineates the most desirable consumer brands, has declared Aston Martin is this year's coolest brand, driving the iPhone off the number one spot.

Apple fans will be aghast that a fabulously expensive car driven by no less than James Bond is somehow considered cooler than a phone which has downloadable farts and is mercifully free of porn. Still, their favourite vendor also snagged the number three spot with the iPod, while the Apple brand took number 13.

Blackberry took the number four spot. Other techy brands making it into the chart were the Wii, at number seven, Google at eight, BBCiPlayer at 11, and YouTube at number 15.

While some geeks might avail themselves of all those brands, they might still feel they are not as cool as they could be if they're not able to spring for an Aston Martin. If that is the case, they might want to consider purchasing a Harley Davidson (number six) or a Mini (number 16)

More affordable options could include a Bang and Olufsen stereo (number five) a bottle of Dom Perignon (number 10), a pair of RayBans (number 18) or a pair of Jimmy Choos (number 20).

It would appear that buying a copy of Windows and running it on any type of x86 PC other than a Mac will make you definitely uncool. Printers too appear to be deeply uncool.

The judges declared that "sleek, sylish design combined with powerful breaking techology make Apple's unique products iconic must-haves all around the world".

They clearly like sleek design - that's what they also attributed to Aston Martin, adding that "an Aston Martin combines power and sporting ability with refinement and understated beauty".

And who has decided this? The panel of judges include Sadie Frost, Kelly Hoppen and Tinie Tempah.

Tempah provided the foreword to the CoolBrands book, declaring that "a cool brand is one that is both cutting edge and has withstood the test of time - whether that's for five or 50 years. Something that appeals to ordinary people and to celebrities too ... desired by many but can also define an individual".

Which seems to mean, a cool brand is anything we say it is. And isn't.

More details here, if you think you're cool enough. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
SLOSH! Cops dethrone suspect - by tipping over portaloo with him inside
Talk about raising a stink and soiling your career
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.