Feeds

iPhone fanbois run off road in CoolBrand race

Aston Martins more desirable than a fondle slab

Secure remote control for conventional and virtual desktops

Fanbois will be crying tears of frustration over their iPhones today at the revelation they no longer possess the UK's most coveted product.

The CoolBrands survey, which delineates the most desirable consumer brands, has declared Aston Martin is this year's coolest brand, driving the iPhone off the number one spot.

Apple fans will be aghast that a fabulously expensive car driven by no less than James Bond is somehow considered cooler than a phone which has downloadable farts and is mercifully free of porn. Still, their favourite vendor also snagged the number three spot with the iPod, while the Apple brand took number 13.

Blackberry took the number four spot. Other techy brands making it into the chart were the Wii, at number seven, Google at eight, BBCiPlayer at 11, and YouTube at number 15.

While some geeks might avail themselves of all those brands, they might still feel they are not as cool as they could be if they're not able to spring for an Aston Martin. If that is the case, they might want to consider purchasing a Harley Davidson (number six) or a Mini (number 16)

More affordable options could include a Bang and Olufsen stereo (number five) a bottle of Dom Perignon (number 10), a pair of RayBans (number 18) or a pair of Jimmy Choos (number 20).

It would appear that buying a copy of Windows and running it on any type of x86 PC other than a Mac will make you definitely uncool. Printers too appear to be deeply uncool.

The judges declared that "sleek, sylish design combined with powerful breaking techology make Apple's unique products iconic must-haves all around the world".

They clearly like sleek design - that's what they also attributed to Aston Martin, adding that "an Aston Martin combines power and sporting ability with refinement and understated beauty".

And who has decided this? The panel of judges include Sadie Frost, Kelly Hoppen and Tinie Tempah.

Tempah provided the foreword to the CoolBrands book, declaring that "a cool brand is one that is both cutting edge and has withstood the test of time - whether that's for five or 50 years. Something that appeals to ordinary people and to celebrities too ... desired by many but can also define an individual".

Which seems to mean, a cool brand is anything we say it is. And isn't.

More details here, if you think you're cool enough. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.