Feeds

iPhone fanbois run off road in CoolBrand race

Aston Martins more desirable than a fondle slab

High performance access to file storage

Fanbois will be crying tears of frustration over their iPhones today at the revelation they no longer possess the UK's most coveted product.

The CoolBrands survey, which delineates the most desirable consumer brands, has declared Aston Martin is this year's coolest brand, driving the iPhone off the number one spot.

Apple fans will be aghast that a fabulously expensive car driven by no less than James Bond is somehow considered cooler than a phone which has downloadable farts and is mercifully free of porn. Still, their favourite vendor also snagged the number three spot with the iPod, while the Apple brand took number 13.

Blackberry took the number four spot. Other techy brands making it into the chart were the Wii, at number seven, Google at eight, BBCiPlayer at 11, and YouTube at number 15.

While some geeks might avail themselves of all those brands, they might still feel they are not as cool as they could be if they're not able to spring for an Aston Martin. If that is the case, they might want to consider purchasing a Harley Davidson (number six) or a Mini (number 16)

More affordable options could include a Bang and Olufsen stereo (number five) a bottle of Dom Perignon (number 10), a pair of RayBans (number 18) or a pair of Jimmy Choos (number 20).

It would appear that buying a copy of Windows and running it on any type of x86 PC other than a Mac will make you definitely uncool. Printers too appear to be deeply uncool.

The judges declared that "sleek, sylish design combined with powerful breaking techology make Apple's unique products iconic must-haves all around the world".

They clearly like sleek design - that's what they also attributed to Aston Martin, adding that "an Aston Martin combines power and sporting ability with refinement and understated beauty".

And who has decided this? The panel of judges include Sadie Frost, Kelly Hoppen and Tinie Tempah.

Tempah provided the foreword to the CoolBrands book, declaring that "a cool brand is one that is both cutting edge and has withstood the test of time - whether that's for five or 50 years. Something that appeals to ordinary people and to celebrities too ... desired by many but can also define an individual".

Which seems to mean, a cool brand is anything we say it is. And isn't.

More details here, if you think you're cool enough. ®

High performance access to file storage

More from The Register

next story
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.