Feeds

iPhone fanbois run off road in CoolBrand race

Aston Martins more desirable than a fondle slab

Secure remote control for conventional and virtual desktops

Fanbois will be crying tears of frustration over their iPhones today at the revelation they no longer possess the UK's most coveted product.

The CoolBrands survey, which delineates the most desirable consumer brands, has declared Aston Martin is this year's coolest brand, driving the iPhone off the number one spot.

Apple fans will be aghast that a fabulously expensive car driven by no less than James Bond is somehow considered cooler than a phone which has downloadable farts and is mercifully free of porn. Still, their favourite vendor also snagged the number three spot with the iPod, while the Apple brand took number 13.

Blackberry took the number four spot. Other techy brands making it into the chart were the Wii, at number seven, Google at eight, BBCiPlayer at 11, and YouTube at number 15.

While some geeks might avail themselves of all those brands, they might still feel they are not as cool as they could be if they're not able to spring for an Aston Martin. If that is the case, they might want to consider purchasing a Harley Davidson (number six) or a Mini (number 16)

More affordable options could include a Bang and Olufsen stereo (number five) a bottle of Dom Perignon (number 10), a pair of RayBans (number 18) or a pair of Jimmy Choos (number 20).

It would appear that buying a copy of Windows and running it on any type of x86 PC other than a Mac will make you definitely uncool. Printers too appear to be deeply uncool.

The judges declared that "sleek, sylish design combined with powerful breaking techology make Apple's unique products iconic must-haves all around the world".

They clearly like sleek design - that's what they also attributed to Aston Martin, adding that "an Aston Martin combines power and sporting ability with refinement and understated beauty".

And who has decided this? The panel of judges include Sadie Frost, Kelly Hoppen and Tinie Tempah.

Tempah provided the foreword to the CoolBrands book, declaring that "a cool brand is one that is both cutting edge and has withstood the test of time - whether that's for five or 50 years. Something that appeals to ordinary people and to celebrities too ... desired by many but can also define an individual".

Which seems to mean, a cool brand is anything we say it is. And isn't.

More details here, if you think you're cool enough. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Google's whois results say it's a lousy smut searcher
Run whois google.com or whois microsoft.com. We dare you, you PIG◙◙◙◙ER
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
prev story

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.