Feeds

Vodafone throws cash at Cricket betting and loyalty card apps

Clicks compo results are in

Combat fraud and increase customer satisfaction

Vodafone has awarded £100,000 to Cardmobili, with Roulette Cricket getting £50,000, as the most innovative mobile startups identified by the operator's Clicks competition.

Roulette Cricket is a British effort, and involves betting toy money on the direction of the next boundary strike in a live game of cricket, while being advertised at. Cardmobili comes from Portugal and keeps track of the users' loyalty cards so they don't have to be carried to be used.

Innovative start ups, both launched and about to launch, were invited to submit their entries in July, and 159 of them did. Both the winners fall into the "already launched" category, and their success in building a workable business model was a factor in the judging. The 159 entrants whittled down by panels of judges and a public vote, down to the final two who share the prize money.

Cardmobili plans to spend the cash promoting its service, while Roulette Cricket reckons £50K will fund it taking the concept into football, golf and sailing - we're assuming that refers to the concept of trivial games related to live sports, rather than the more-specific prediction of boundary strikes. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.