Feeds

Vodafone throws cash at Cricket betting and loyalty card apps

Clicks compo results are in

Seven Steps to Software Security

Vodafone has awarded £100,000 to Cardmobili, with Roulette Cricket getting £50,000, as the most innovative mobile startups identified by the operator's Clicks competition.

Roulette Cricket is a British effort, and involves betting toy money on the direction of the next boundary strike in a live game of cricket, while being advertised at. Cardmobili comes from Portugal and keeps track of the users' loyalty cards so they don't have to be carried to be used.

Innovative start ups, both launched and about to launch, were invited to submit their entries in July, and 159 of them did. Both the winners fall into the "already launched" category, and their success in building a workable business model was a factor in the judging. The 159 entrants whittled down by panels of judges and a public vote, down to the final two who share the prize money.

Cardmobili plans to spend the cash promoting its service, while Roulette Cricket reckons £50K will fund it taking the concept into football, golf and sailing - we're assuming that refers to the concept of trivial games related to live sports, rather than the more-specific prediction of boundary strikes. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.