Mimecast digs its way into the information bank
vault box thinking
Some people can serve as a communications hub, with lots of emails coming to them and then going out to other people: "Those people can get terrible peer reviews because they don't accomplish anything else. ... But they are valuable."
We might say that in a distributed and connected world they are the virtual water cooler. Other people have conversations by and through them: "A social networking map could reveal this ... could reveal people who are key connectors."
This technique could reveal other patterns, like the SPAM problem at IBM where there were lots of people "working on it and not talking to each other. Such functionality could bring these efforts out and make the links."
Borenstein reckons Mimecast could have a development bottleneck with too few developers for all the developments that could be desirable. One way to fix this is by developing an Application Programming Interface (API).
"It's not easy to free up resources to implement good ideas and not easy to hire external people." So he is working on the idea of a generalised API, "Which could enable apps to be developed to use data in Mimecast and the app developers could be both in and outside Mimecast ... as long as they had the right permissions."
This seems very Lotus-like with its idea of an expanded virtual team of developers inside an Active Directory or similar policed corrall.
Mimecast recently ranked second in the UK's Sunday Times Tech Track 100 list of the fastest-growing privately-owned technology companies in the UK. Hiring Borenstein and Borenstein's ideas show the directions the company is looking at and indicates products or services that could hit the streets a few years hence.
Knowing that every word you said on the telephone at work would be recorded could have a real sobering effect and make off-site water cooler meetings more desirable, but then Borenstein's social media mapping could find their digital footprints too. Mimecast could become a digital tracker in the cyberspace jungle. ®
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