Feeds

Saatchis to pimp .xxx domains

The old net porn system isn't w**king

3 Big data security analytics techniques

Renowned advertising agency M&C Saatchi is to take on the porn business, after agreeing to represent the proposed .xxx domain name operator, ICM Registry.

The company is expected to launch a two-phase campaign, the first designed to help sell the purported benefits of the domain to a recalcitrant porn industry, the second to flog the names to punters after the registry launches.

M&C Saatchi was founded by Saatchi brothers Maurice and Charles, who first found fame with their "Labour Isn't Working" campaign, credited with helping Margaret Thatcher into office in 1979.

The .xxx domain has not yet been, and may never be, approved. It's currently going through an ICANN process that is likely to lead to its delegation early next year, but is subject to a vociferous campaign for its rejection led by US porn trade group the Free Speech Coalition.

The FSC believes the domain is little more that a cash grab, unwanted by the majority of porn sites, that creates a real risk of government censorship. Saatchi will be initially tasked with attempting to make these pornographers less hostile.

Saatchi's .xxx campaigns are not expected to be particularly salacious. ICM is positioning the domain as a place for "responsible" pornographers, who agree to abide by certain rules on content and security.

The Register has learned that ICM is also planning to sweeten its proposition to the porn business by creating about a dozen free-to-list porn directory sites on "super-premium" domain names.

Rather than auction off, for example, porn.xxx or sex.xxx to the highest bidder, the company instead plans to create directory sites there and allow any .xxx web site operator to freely list their URL.

We understand that these directories will not take advertising, will only accept listings from developed sites, and that listed sites will be displayed in random rotation.

The hope is that many .xxx registrants will be able to recoup the costs of their pricey registration fee, expected to be well over $60 a year, through traffic sent to them by these premium directory sites.

ICM has taken roughly 180,000 pre-registrations over the last few years. The FSC believes many of these are defensive registrations made by pornographers who would prefer .xxx is never approved, which ICM disputes.

ICANN is currently soliciting public comments on ICM's proposed registry contracts. The deadline for comments to be submitted is today. ®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.