Feeds

Ofcom lifts shutters on Strategy Boutique

New Boots and Pantones!

Internet Security Threat Report 2014

Thanks to a Freedom of Information Act Request we now know vital information about how the UK's telco and media regulator goes about its business. Last month Ofcom disclosed how much its logo had cost, and how it should be used. As ever, Ofcom's visual style usage guide makes for riveting reading.

You'll learn that all the signs in Ofcom's building must use the Optima font, and that Corpid and Baskerville are used for external publications.

You may often have wondered why you never see an unpixellated photograph of somebody looking at you in an Ofcom brochure? Well, imagery must not show faces looking at the camera, the style guide advises, and must be treated with a medium-size pixellation filter.

The valuable logo (designed at the cost of £4,500 by Wonderland WPA) carries nine pages of instructions on how to use it.

Do's and don'ts include: not using the Ofcom logo as a background, or separating the "spectrum bar" from the logo. Like this, say.

Nor should the logo ever be reversed. That's an absolute no-no, as you can see here:

This also breaks another Ofcom guideline. Can you guess what it is?

That's right - the logo must be at least the width of one 'O' from the boundary of the graphic. This one would fail. Well spotted.

Each medium has its own icon, and in Ofcom publications these should never be used "decoratively or gratuitously" - no matter how pretty the result.

That's why you'll never see this, for example, in an Ofcom brochure.

Don't even think about it

The guidelines were disclosed at the request of serial sleuther Steve Elibank, who earlier this year found out that the BBC had registered domains such as watchagrownmanrot.com and jellyparties.co.uk. You can see more here; while Ofcomwatch has already documented some lapses.

The Ofcom-branded bottled water seems to be fully compliant, however. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.