Feeds

Ofcom lifts shutters on Strategy Boutique

New Boots and Pantones!

Reducing the cost and complexity of web vulnerability management

Thanks to a Freedom of Information Act Request we now know vital information about how the UK's telco and media regulator goes about its business. Last month Ofcom disclosed how much its logo had cost, and how it should be used. As ever, Ofcom's visual style usage guide makes for riveting reading.

You'll learn that all the signs in Ofcom's building must use the Optima font, and that Corpid and Baskerville are used for external publications.

You may often have wondered why you never see an unpixellated photograph of somebody looking at you in an Ofcom brochure? Well, imagery must not show faces looking at the camera, the style guide advises, and must be treated with a medium-size pixellation filter.

The valuable logo (designed at the cost of £4,500 by Wonderland WPA) carries nine pages of instructions on how to use it.

Do's and don'ts include: not using the Ofcom logo as a background, or separating the "spectrum bar" from the logo. Like this, say.

Nor should the logo ever be reversed. That's an absolute no-no, as you can see here:

This also breaks another Ofcom guideline. Can you guess what it is?

That's right - the logo must be at least the width of one 'O' from the boundary of the graphic. This one would fail. Well spotted.

Each medium has its own icon, and in Ofcom publications these should never be used "decoratively or gratuitously" - no matter how pretty the result.

That's why you'll never see this, for example, in an Ofcom brochure.

Don't even think about it

The guidelines were disclosed at the request of serial sleuther Steve Elibank, who earlier this year found out that the BBC had registered domains such as watchagrownmanrot.com and jellyparties.co.uk. You can see more here; while Ofcomwatch has already documented some lapses.

The Ofcom-branded bottled water seems to be fully compliant, however. ®

Beginner's guide to SSL certificates

More from The Register

next story
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Italian boffins' Minority Report style system sees the future
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.