Recession drives pies sky high
Who ate all the pies? Skint people
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Market research outfit Mintel has revealed an interesting side-effect to the global economic recession: pie sales are up as cash-strapped Brits look to cheap, "hearty" fare to fill their grumbling bellies.
Indeed, sales of pies rose five per cent last year, reaching an impressive £941m. Mintel senior analyst Vivianne Ihekweazu explained: "Consumers returned to the familiar as the economic downturn put a dent in their disposable income, forcing them to reconsider their spending priorities.
"While pies were often previously seen as being old fashioned, they have benefited from being repositioned as a popular gastropub meal staple – moving them a step beyond the sausage roll in the eyes of the consumer as a versatile snack or viable main meal.”
The Telegraph says that Marks & Spencer offloaded a whopping 16.2 million pies in 2009, meaning someone somewhere scoffed 44,383 times a day. "Its best seller is a steak pie," the paper notes.
Mintel predicts further joy for pie and pasty manufacturers over the next five years, with the market growing by 17 per cent, and hitting £1.12bn by 2017.
Sadly, Marks & Spencer's online tentacle doesn't offer steak pies, but we can reveal that £1.12bn would buy you 184,615,384 of its Melton Mowbray Pork Pies, which at 10 generous servings a pop, would feed a family of four for 4,215 years*. ®
Bootnote
*Based on three meals a day, one portion per person per meal, excluding unauthorised pie scoffing between meals.
COMMENTS
Maybe record sales...
... but how many of them are useless air-filled pap.Proper hearty pies, properly filled with quality fillings are out there and my mission in life is to track them down.
So far my research indicates that mass-produced pies for major retailers are under-filled, over-priced and bland. Support your local butcher & baker.
That's not a pie
That's a load of vegetables in pastry.
Pies need meat. It's the law.
(except kidneys - those are the devils testicles and therefor not for human consumption)
"unauthorised pie scoffing"
Doesn't exist. Pies are allowed any time, night or day. Never unpopular here in the north of England due to Yorkshire Thrift (i.e. cheap). Pie and a pint, can't beat it.
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