Feeds

Recession drives pies sky high

Who ate all the pies? Skint people

  • alert
  • submit to reddit

Gartner critical capabilities for enterprise endpoint backup

Market research outfit Mintel has revealed an interesting side-effect to the global economic recession: pie sales are up as cash-strapped Brits look to cheap, "hearty" fare to fill their grumbling bellies.

Indeed, sales of pies rose five per cent last year, reaching an impressive £941m. Mintel senior analyst Vivianne Ihekweazu explained: "Consumers returned to the familiar as the economic downturn put a dent in their disposable income, forcing them to reconsider their spending priorities.

"While pies were often previously seen as being old fashioned, they have benefited from being repositioned as a popular gastropub meal staple – moving them a step beyond the sausage roll in the eyes of the consumer as a versatile snack or viable main meal.”

The Telegraph says that Marks & Spencer offloaded a whopping 16.2 million pies in 2009, meaning someone somewhere scoffed 44,383 times a day. "Its best seller is a steak pie," the paper notes.

Mintel predicts further joy for pie and pasty manufacturers over the next five years, with the market growing by 17 per cent, and hitting £1.12bn by 2017.

Sadly, Marks & Spencer's online tentacle doesn't offer steak pies, but we can reveal that £1.12bn would buy you 184,615,384 of its Melton Mowbray Pork Pies, which at 10 generous servings a pop, would feed a family of four for 4,215 years*. ®

Bootnote

*Based on three meals a day, one portion per person per meal, excluding unauthorised pie scoffing between meals.

5 things you didn’t know about cloud backup

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.