Feeds

The iPad is killing laptop sales

US retailer cites 50 per cent fall

Internet Security Threat Report 2014

iPad sales are slashing laptop sales by as much as 50 per cent, according to the boss of US retailer Best Buy.

Announcing sales of $11.3bn and profits of $254m for the second quarter Best Buy's chief executive Brian Dunn said internal research showed half of potential laptop buyers had chosen an iPad instead of a traditional laptop.

Dunn told the Wall Street Journal that internal estimates revealed iPad sales "had cannibalized sales from laptop PCs by as much as 50%".

See here for Dunn's "clarification" of these remarks.

The chain pushed profits up 61 per cent even though sales in established stores were flat. It reckons iPads, Kindles and motion-sensing game add-ons from Sony and Microsoft will be the big sellers in the run-up to Christmas.

The company will make iPads available in all its 1,093 shops. Dunn said: "People are willing to disproportionately spend for these devices because they are becoming so important to their lives."

It even blamed Apple for losing 50 basis points of market share. The statement said: "The decline was primarily driven by the impact of lost traffic associated with constrained inventory during the initial iPad launch which adversely impacted traditional mobile computing traffic." ®

Internet Security Threat Report 2014

More from The Register

next story
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Will BlackBerry make a comeback with its SQUARE smartphones?
Plus PC PIMs from company formerly known as RIM
Apple's iPhone 6 first-day sales are MEANINGLESS, mutters analyst
Big weekend queues only represent fruity firm's supply
Hey, Mac fanbois. HGST wants you drooling over its HUGE desktop RACK
What vast digital media repository could possibly need 64 TERABYTES?
Soundbites: News in brief from the Wi-Fi audiophile files
DTS and Sonos sing out but not off the same hymnsheet
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.