Feeds

iPad app throws TV games at your head

Makes telly better and more fun, somehow

High performance access to file storage

A new iPad app listens to the television and presents interactive content to the understimulated viewer who can't be fully entertained by the programmes alone.

The free application is linked to an American TV show from ABC, called My Generation, and uses the iPad microphone to lock onto the television audio and present "polls and quizzes" not to mention "behind the scenes info", all synchronised with the on-screen action.

Pedants might point out that much the same effect could be achieved using a clock, but the My Generation app will also work with recorded shows, keeping the attention of a generation which increasingly finds TV to be too limiting a medium for their gnat-on-speed attention spans.

Not that it's the fault of the youth - TV shows increasingly have to cater for viewers whose attention is elsewhere, repeating themselves and labouring points to ensure that even the most distracted viewer can follow the plot. That bores the attentive viewer, who then seeks distraction: and so the loop repeats until all television descends into YouTubey moments that would have trouble maintaining the focus of a Buddhist monk.

So the TV companies are desperate to get some more of that attention, which explains why youth programmes are always telling their viewers to "check out our web site", and why the ABC network sees fit to launch an iPad app featuring massive technology overkill for a very limited market segment - the network is testing ways to keep eyeballs focused on the brand, if not the show.

A while back Google patented the idea of listening to your TV viewing, as a way of more accurately profiling you. ABC's application doesn't go quite that far, but it's certainly heading in that direction. ®

SANS - Survey on application security programs

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.