Feeds

iPad app throws TV games at your head

Makes telly better and more fun, somehow

Best practices for enterprise data

A new iPad app listens to the television and presents interactive content to the understimulated viewer who can't be fully entertained by the programmes alone.

The free application is linked to an American TV show from ABC, called My Generation, and uses the iPad microphone to lock onto the television audio and present "polls and quizzes" not to mention "behind the scenes info", all synchronised with the on-screen action.

Pedants might point out that much the same effect could be achieved using a clock, but the My Generation app will also work with recorded shows, keeping the attention of a generation which increasingly finds TV to be too limiting a medium for their gnat-on-speed attention spans.

Not that it's the fault of the youth - TV shows increasingly have to cater for viewers whose attention is elsewhere, repeating themselves and labouring points to ensure that even the most distracted viewer can follow the plot. That bores the attentive viewer, who then seeks distraction: and so the loop repeats until all television descends into YouTubey moments that would have trouble maintaining the focus of a Buddhist monk.

So the TV companies are desperate to get some more of that attention, which explains why youth programmes are always telling their viewers to "check out our web site", and why the ABC network sees fit to launch an iPad app featuring massive technology overkill for a very limited market segment - the network is testing ways to keep eyeballs focused on the brand, if not the show.

A while back Google patented the idea of listening to your TV viewing, as a way of more accurately profiling you. ABC's application doesn't go quite that far, but it's certainly heading in that direction. ®

Recommendations for simplifying OS migration

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?