Feeds

Vote for your fave in Vodafone mobe app compo

Mobile Clicks Cricket: Click it to pick it

Boost IT visibility and business value

Four finalists remain vying for Vodafone's €150,000 Mobile Clicks prize money, with the public being invited to contribute their votes to help decide who gets the cash.

The competition started in July and received 160 entries from mobile startups both planned and launched. Those 160 were whittled down to 20 last week, and now only four remain, with the winner to be announced at PICNIC festival next week, once a public vote has been counted and the judging completed.

Vodafone's competition is interesting, partly because of the amount of money at stake, but also because it rates financial viability equally with application functionality. Mobile Clicks is not a competition between applications, but between business models and management capability. That's why entrants aren't even required to have a working prototype, though three of the four finalists do have operational services.

Representing the UK is Cricket Roulette, which (we suspect) scores well in the business model side of things. The premise is quite simple - while watching a game of cricket the player marks where on perimeter the next boundary will strike. Get it right and you win pretend money, get it wrong and you lose pretend money, all while being advertised at with the company running its own lottery at £2.50 (in real money) a shot.

From the Netherlands there's Akvo Phone - a mobile blogging application designed for aid workers. Avko Phone automatically collates pictures, words and locations to produce field reports so that donators (and managers) can see where their money is going, and donate more at the tap of a screen. Akvo charges €10 a month for its premium service (small NGOs can use a free version), though it's a non-profit service.

If Cricket and mobile blogging don't appeal there's Cardmobili, which manages your collection of loyalty cards so you don't have to carry them around with you. Not every card can be added to the application, but the company lists several hundred in the UK alone, any of which can be added to the application to display a bar code or the card number when you want to present it in store. Cardmobili makes money from the card companies, so the app comes free.

But if none of that appeals then you'll have to vote for Malcom, an application manager that seeks to provide developers with the kind of feedback sadly lacking from most mobile platforms. Drop Malcom into your application and you'll be able to gather statistics on usage and users, as well as control parts of the application. Quite how Mobivery (the publishers of Malcom) will make money out of all this remains unclear, though all those statistics will be worth a bob or two.

Should you feel strongly that one idea is better than the others, or just like cricket a lot, then public voting is open now. It only forms part of the decision about who gets the €100,000 (and the €50,000 runner-up prize) - the panel of judges will then add its own input and the prize will be announced at the end of next week.

The finalists aren't exactly revolutionary applications, but they are all startups backed with business models that should make money, which is more than can be said for most of the app store content these days. ®

Boost IT visibility and business value

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.