Feeds

A quarter of Americans using mobile apps

But 35 per cent have them

High performance access to file storage

The Pew Internet & American Live Project has been examining mobile apps, revealing the shocking news that rich people buy more applications, while the elderly poor buy fewer.

To be fair to Pew, which interviewed almost two thousand Americans for the study, the report does have some insight into how and when Americans download applications, though the vast majority of the data simply confirms what common sense would otherwise tell us.

Apparently, young, rich and well educated chaps download the most applications, which is hardly stunning news. The average number of applications downloaded (18) is skewed by a small number of people downloading huge numbers of apps (the mean is 10), which is equally unedifying.

More interesting is the fact that 11 per cent of those questioned had no idea if they had "apps" on their phones at all. Pew's definition includes applications pre-installed on the handset, but some users obviously don't include those, as the report points out - 34 per cent of mobile phone users admit to playing games on their handsets, but only 29 per cent of the same group said they used mobile "apps".

Chart showing US mobile application usage

Figures for all Americans, based on asking two thousand of them

When it comes to downloading applications, 29 per cent of those with a mobile phone had done so, though less than half that number (13 per cent) had paid for the privilege. The latest research didn't look at how those users chose their applications, but the report does present findings from a larger, self-selected study which found that application stores are still the primary source of recommendations (49 per cent).

Next up were friends' recommendations (43 per cent), followed by web sites (18 per cent), with the network operator's home pages only just behind (17 per cent). Eight per cent of applications were found from within other applications, which makes sense given that the majority of embedded advertising seems to be for other applications these days.

A much more detailed breakdown by age, sex, ethnicity and so forth is available in the full report. It's worth a look if you're launching a mobile application, or just like having your preconceptions confirmed. ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.