Feeds

A quarter of Americans using mobile apps

But 35 per cent have them

Choosing a cloud hosting partner with confidence

The Pew Internet & American Live Project has been examining mobile apps, revealing the shocking news that rich people buy more applications, while the elderly poor buy fewer.

To be fair to Pew, which interviewed almost two thousand Americans for the study, the report does have some insight into how and when Americans download applications, though the vast majority of the data simply confirms what common sense would otherwise tell us.

Apparently, young, rich and well educated chaps download the most applications, which is hardly stunning news. The average number of applications downloaded (18) is skewed by a small number of people downloading huge numbers of apps (the mean is 10), which is equally unedifying.

More interesting is the fact that 11 per cent of those questioned had no idea if they had "apps" on their phones at all. Pew's definition includes applications pre-installed on the handset, but some users obviously don't include those, as the report points out - 34 per cent of mobile phone users admit to playing games on their handsets, but only 29 per cent of the same group said they used mobile "apps".

Chart showing US mobile application usage

Figures for all Americans, based on asking two thousand of them

When it comes to downloading applications, 29 per cent of those with a mobile phone had done so, though less than half that number (13 per cent) had paid for the privilege. The latest research didn't look at how those users chose their applications, but the report does present findings from a larger, self-selected study which found that application stores are still the primary source of recommendations (49 per cent).

Next up were friends' recommendations (43 per cent), followed by web sites (18 per cent), with the network operator's home pages only just behind (17 per cent). Eight per cent of applications were found from within other applications, which makes sense given that the majority of embedded advertising seems to be for other applications these days.

A much more detailed breakdown by age, sex, ethnicity and so forth is available in the full report. It's worth a look if you're launching a mobile application, or just like having your preconceptions confirmed. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Sea-Me-We 5 construction starts
New sub cable to go live 2016
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.