Feeds

Pay-to-play apps hit Ovi

You're in their talons

Boost IT visibility and business value

Nokia World Free signing for Java apps, a new Java touch API, a Web SDK for smartphones and a new Ovi store - but best of all you get to squash pigs with eagles.

All this and more at Nokia World, which is this year combined with the Nokia Developers' Summit - reflecting just how important mobile applications are these days. Nokia is pushing apps into feature phones, through Java, but mostly the company wants to help developers find better ways of making money - which brings us to the pig-squashing eagle.

The eagle concerned is a new feature of the game Angry Birds, which involves launching birds at a pig-held stronghold to recover stolen eggs. The eagle is significant not because of its awesome destructive power, but mainly because the player has to pay to add a bird of prey to the anti-porcine arsenal.

That purchasing process is powered by Ovi, showing that developers don't need to stop making money from the customer just because they've paid for the application. Rovio, developer of Angry Birds, described it as "applications as a service", so soon you'll be able to buy your eagles by standing order.

But eagles are only for the desperate - Rovio came on stage to explain that it's about removing the frustration a player feels when a level seems impossible, as though the removal of the player's money was just a happy side effect. Take the idea further and you see an incentive for the developer to create impossible levels.

In-game billing is an important feature, and one that Ovi has struggled with thanks to its links into operator billing systems, another thing Nokia was keen to emphasise. But now in-app billing is in place and demonstrated, so Ovi users can now "Insert Coin To Continue" too.

The changes aren't all functional - the new handsets come with a new Ovi store which makes buying applications smoother, and Nokia is now signing both Java and Symbian apps for nothing in an ongoing attempt to stock the shelves. The new Touch & Type API for Java-based development will also blur the distinction between smartphones and featurephones, if it weren't blurred enough already.

Nokia's strategy for developers now has three clear angles - Java for feature phones, Qt for smartphones (including MeeGo devices, which are promised by year end) and a new Web SDK in the next day or two. Those are backed with Ovi which supports operator billing, in-app transactions and subscriptions.

It might not be perfect, but it is an understandable strategy, and that's what developers really wanted to hear. ®

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.