Feeds

Consumer group slams Britain's digital radio switchover

Biased and unrealistic, Department told

Build a business case: developing custom apps

Exclusive A report out later today prepared for the government blasts the radio industry and government for "scaring" consumers into an unrealistic timetable for digital switchover, and recommends both an urgent and impartial examination of DAB costs and benefits, and new criteria for a digital switchover.

It's quite damning stuff.

2015 is far too early, says the Consumer Expert Group in its report for the Department of Culture, Media and Sport today entitled Digital Radio Switchover: what is in it for consumers? to start the switchover process. The Group advises that any switchover should only occur when analog radio listening has fallen to 30 per cent of total listening - the current trigger is 50 per cent of "digital" - and says there is far more to do than the radio industry or current policy appreciates.

Low cost DAB sets aren't the answer, the Group notes.

"Lower priced digital sets tend to come with lower sound quality and less functionality, both of which are cited as consumer benefits of digital radio. Rather than providing for a digital radio ‘upgrade’, such strategies will result in consumers ‘downgrading’ their listening experience by trading in good quality analogue radios for bottom of the range digital versions."

They're also hard to use.

A full cost-benefit analysis needs to be undertaken, the report recommends. The public has not been given "accurate and impartial" advice it adds. Audiophiles may take heart from the recommendation that "emphasis should not be placed on driving down costs unless the sound quality and functionality of cheaper DAB sets are at least equal to analogue". It's also asked that plans for future radio include DAB+, and that DAB sets should be future-proofed with DAB+ compatible chipsets "as a matter of urgency".

"Consumer benefits need to be clear and demonstrable," the report adds.

A new approach to endpoint data protection

Next page: Cheap and nasty

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?