Feeds

Consumer group slams Britain's digital radio switchover

Biased and unrealistic, Department told

The Essential Guide to IT Transformation

Exclusive A report out later today prepared for the government blasts the radio industry and government for "scaring" consumers into an unrealistic timetable for digital switchover, and recommends both an urgent and impartial examination of DAB costs and benefits, and new criteria for a digital switchover.

It's quite damning stuff.

2015 is far too early, says the Consumer Expert Group in its report for the Department of Culture, Media and Sport today entitled Digital Radio Switchover: what is in it for consumers? to start the switchover process. The Group advises that any switchover should only occur when analog radio listening has fallen to 30 per cent of total listening - the current trigger is 50 per cent of "digital" - and says there is far more to do than the radio industry or current policy appreciates.

Low cost DAB sets aren't the answer, the Group notes.

"Lower priced digital sets tend to come with lower sound quality and less functionality, both of which are cited as consumer benefits of digital radio. Rather than providing for a digital radio ‘upgrade’, such strategies will result in consumers ‘downgrading’ their listening experience by trading in good quality analogue radios for bottom of the range digital versions."

They're also hard to use.

A full cost-benefit analysis needs to be undertaken, the report recommends. The public has not been given "accurate and impartial" advice it adds. Audiophiles may take heart from the recommendation that "emphasis should not be placed on driving down costs unless the sound quality and functionality of cheaper DAB sets are at least equal to analogue". It's also asked that plans for future radio include DAB+, and that DAB sets should be future-proofed with DAB+ compatible chipsets "as a matter of urgency".

"Consumer benefits need to be clear and demonstrable," the report adds.

HP ProLiant Gen8: Integrated lifecycle automation

Next page: Cheap and nasty

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.