Feeds

Netizens now Facebook more than they Google

YouTube included

Boost IT visibility and business value

US netizens are now spending more time on Facebook than on all of Google's sites combined, according to the latest data from online research outfit comScore.

As the AP reports, comScore says that US net users spent 41.1 million minutes on Facebook, or about 9.9 per cent of their total web surfing. By comparison, they spent 39.8 million minutes on Google sites, or 9.6 per cent of their total time. This includes not only Google's search engine, its Gmail web-based email service, and other Google-branded sites but YouTube as well.

As Facebook usage continues to climb, Google is struggling to develop a successful social networking site of its own. Neither Orkut nor Buzz caught on the way the company had hoped, and according to reports, Google is now preparing a game-centric Facebook challenger dubbed Google Me. The Wall Street Journal reports that Google is in discussions over the new service with Playdom Inc. (recently purchased by Disney), Electronic Arts's Playfish, and the Facebook-centric Zynga Game Network.

Presumably, Google is concerned about Facebook's ability not only to keep users on its site, but to target ads.

According to comScore, Facebook and Google are the two most popular sites in the US, while Yahoo! now ranks third, with users spending 37.7 million minutes on its site in August, or 9.1 per cent of their time.

A year ago, comScore research indicated that US netizens spends less than 5 per cent of their web time on Facebook and about the same on Google. Yahoo! was up at 12 per cent. ®

Next gen security for virtualised datacentres

More from The Register

next story
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?