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Google search button is, like, so 2009 - or something

Is this an invite to a necktie party, Reverend?

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Google’s search engine doodle turned from the somewhat troublesome bouncy balls to a shade of chrome today in the build-up to the company’s web search event in San Francisco.

Ahead of that, there’s been speculation about what the ad broker will announce.

Google has already hinted that its doodle has something to do with the SanFran press shindig.

“Boisterous doodle today. Maybe it's excited about the week ahead...” said Mountain View on Twitter yesterday, before following up with: “Our doodle is dressing up in its brightest colors for something exciting coming very soon...”

Search Engine Roundtable reckons Google might be about to rejig its search results page based on web development tech AJAX that refreshes content automatically without any interaction from the surfer.

Last month it became clear that Google was indeed testing a new manifestation of its search engine, by updating results as a user types a query in the search box.

UK-based SEO Rob Ousbey spotted the “streaming” search function that appears to no longer require a user to hit the search button first.

As The Register reported last month, Google has in effect taken its “Suggest” tool one step further, by coughing up entire results pages. All of which chimes with the company’s boss Eric Schmidt, whose view is that people want Google “to tell them what they should be doing next”.

Indeed, Google’s experimental Scribe – which we played with earlier today – certainly fits that category, and presumably we’ll have more of the same from San Francisco later, where our plucky US editor Cade Metz will be covering the event.

Meanwhile, Reg reader James got in touch with Vulture Central to reasonably ask:

“Is this a press conspiracy or is it not clear that the Google Doodles are all about John Dalton? The balls yesterday were from the Ishihara test and today is monochromatism.”

Well, that at least clears that one up, then.

But does all this arty-farty behaviour have anything to do with Google's latest search overhaul? Keep tuned, we'll have more later. ®

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