Feeds

Oz pedestrians fall to 'Death by iPod'

'Lambs to the slaughter'

Eight steps to building an HP BladeSystem

Distracted Oz pedestrians are allegedly dropping like flies to "Death by iPod" - an untimely end provoked by walking out into traffic while in a "zombie trance".

While New South Wales road fatalities have dropped overall this year, "pedestrian deaths have climbed by 25 per cent to 53, compared to 44 for the same period last year", according to the Sydney Morning Herald.

The latest victim was a 46-year-old Sydney woman who walked in front of an ambulance on Saturday night while "reportedly wearing headphones".

"There is speculation she might not have heard the ambulance siren," the Herald notes.

The deliciously-named Harold Scruby, of the Pedestrian Council of Australia, told the paper: "'Death by iPod' is a relatively new phenomenon so it may be slow in showing up because it can sometimes be a year between the fatality and the coroner's finding.

"But we should be asking ourselves why are total road deaths declining while pedestrian fatalities continue to escalate? Maybe listening devices could be part of the explanation."

In response to the threat, the Pedestrian Council has put together a newspaper and billboard campaign to warn sheep that iPods and traffic don't mix:

Pedestrian Council billboard campaign: Lambs to the slaughter. Wait for the green

While the powers that be have already attempted to address the problem, and "distracted pedestrians who cause accidents are liable for a $100 fine and face jail on more serious charges", Scruby demanded a more rigorous deterrent.

He said: "The government is quite happy to legislate that people can lose two demerit points for having music up too loud in their cars, but is apparently unconcerned that listening devices now appear to have become lethal pieces of entertainment.

"They should legislate appropriate penalties for people acting so carelessly towards their own welfare and that of others." ®

Boost IT visibility and business value

More from The Register

next story
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Apple: No, China. iPhone is NOT public enemy number 1
Beijing fears it could beam secrets back to America
Canuck reader threatens suicide over exact dimensions of SPAAAACE!
How many As? Reg hack's writing cops a shoeing
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.