Feeds

DWP spent £1m on search engine 'biasing' in single year

Civil servants throw cash at Google and friends

High performance access to file storage

The Department for Work and Pensions has spent more than £1.1m on search engine biasing over the last four years.

In a parliamentary written answer, work and pensions minister Chris Grayling revealed that the highest recorded costs were for 2009-10, when his department spent £956,000 on search engine biasing.

The figure for the previous year was £176,000. In 2007-08 and 2006-07 only £2,500 and £5,100 was spent respectively.

Grayling said the figures represented the total cost of DWP search engine biasing work. This includes spend on 'pay per click' and 'paid for' search terms.

Search engine optimisation is carried out by the department's own in-house communication teams.

Individual figures for Google and other search engine providers were not available, and extracting them would result in a "disproportionate" cost, Grayling said.

"The current cross-government policy of freezing all paid for marketing and advertising has suspended spend on this type of paid for search term until further notice," he added.

He also disclosed that the DWP is working with the Cabinet Office to implement a standardised method for quantifying website costs across the department's agencies and non-departmental public bodies.

The action comes in response a Public Accounts Committee recommendation. The costs will be available from April 2011 onwards.

This article was originally published at Kable.

Kable's GC weekly is a free email newsletter covering the latest news and analysis of public sector technology. To register click here.

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
One year on: diplomatic fail as Chinese APT gangs get back to work
Mandiant says past 12 months shows Beijing won't call off its hackers
EFF: Feds plan to put 52 MILLION FACES into recognition database
System would identify faces as part of biometrics collection
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Big Content goes after Kim Dotcom
Six studios sling sueballs at dead download destination
Alphadex fires back at British Gas with overcharging allegation
Brit colo outfit says it paid for 347KVA, has been charged for 1940KVA
Jack the RIPA: Blighty cops ignore law, retain innocents' comms data
Prime minister: Nothing to see here, go about your business
Singapore decides 'three strikes' laws are too intrusive
When even a prurient island nation thinks an idea is dodgy it has problems
Banks slap Olympus with £160 MEEELLION lawsuit
Scandal hit camera maker just can't shake off its past
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.