Drummers: Looking for a throbbing BumChum?
Click here for hot ass action
It's only September, but we feel pretty confident that the El Reg 2010 Product Name of the Year will be awarded to the spectacularly-titled BumChum  - a silent bass drum monitoring system which promises lively "bottom-end thump".
Yes indeed, for just £1199, you too can have a BumChum of your very own, which "which turns the bass drum(s) - or any other signal for that matter - into a physical thump up through the drum stool".
The blurb continues: "This thump is registered through bone conduction, which is a big part of how low frequencies are heard anyway."
Well quite: it's to be expected that BumChums operate via bone conduction, and rest assured that it will be "100% consistent, night after night". One of the men behind the BumChum, fully-satisfied drummer Dil Davies, enthuses : "I’ve been touring extensively with my BumChum, and it is FANTASTIC." ®