Feeds

Samsung: demand for Windows Phone 7 'specialised'

Demand for Symbian is 'invisible'

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Samsung is to focus on Android and Bada for its smartphones after claiming there is no demand for Symbian phones and only "specialised" demand for Windows Phone 7.

Speaking to Reuters, Y H Lee, the marketing chief at Samsung's mobile phone division, said Samsung will introduce a Windows handset later this year to tap into the "professional, specialised demand" the company is seeing for the platform.

Ironic, that, given Microsoft's Zune-based Windows Mobile makeover is aimed at making the platform a consumer success to take on the iPhone.

Nokia's Symbian subsidiary is trying to do the same thing with its operating system - with even less success if Lee is to be believed.

"We are not seeing visible demand for Symbian," she told the newsagency.

Instead, it's going big guns for Android.

"Android is very open and flexible, and there is a consumer demand for it," Lee said.

Android will target the high end, while Samsung's own Bada OS will appear in lower-end devices - expect a host of these to be launched in the coming months, said Lee.

Samsung is also using Android for its line of media tablets, the first of which, the 7in Galaxy Tab, premiered last week. ®

Beginner's guide to SSL certificates

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.