Feeds

Samsung: demand for Windows Phone 7 'specialised'

Demand for Symbian is 'invisible'

  • alert
  • submit to reddit

Gartner critical capabilities for enterprise endpoint backup

Samsung is to focus on Android and Bada for its smartphones after claiming there is no demand for Symbian phones and only "specialised" demand for Windows Phone 7.

Speaking to Reuters, Y H Lee, the marketing chief at Samsung's mobile phone division, said Samsung will introduce a Windows handset later this year to tap into the "professional, specialised demand" the company is seeing for the platform.

Ironic, that, given Microsoft's Zune-based Windows Mobile makeover is aimed at making the platform a consumer success to take on the iPhone.

Nokia's Symbian subsidiary is trying to do the same thing with its operating system - with even less success if Lee is to be believed.

"We are not seeing visible demand for Symbian," she told the newsagency.

Instead, it's going big guns for Android.

"Android is very open and flexible, and there is a consumer demand for it," Lee said.

Android will target the high end, while Samsung's own Bada OS will appear in lower-end devices - expect a host of these to be launched in the coming months, said Lee.

Samsung is also using Android for its line of media tablets, the first of which, the 7in Galaxy Tab, premiered last week. ®

Boost IT visibility and business value

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.