Feeds

Google: Shopping means more to UK plc than culture

Don't call it creative

The Essential Guide to IT Transformation

If Google is trying to shake off its reputation for a pathological hostility to creative businesses, then at least one senior policy hasn't got the memo. Google's UK policy chief called for Government to give creative industries the bum's rush last week - arguing that Britain's retailers were just as important.

"We've got to question the previous focus of Governments on the creative industries… they're not the only thing we've got," said Google's UK policy chief Sarah Hunter, speaking at the Westminster Digital Forum last week.

Although it's low paid and 87 per cent of creative businesses employ fewer than 10 people, the UK has the largest creative sector relative to GDP in the world. Britain is one of only three net exporters of music in the world, while games, design and advertising helped net around £25bn to the UK balance sheet.

With increasing incomes and more leisure time, that's not surprising - what might be is that half the demand for creative "stuff" came from other businesses.

Hunter went further - we should stop calling creative industries "creative", she argued. Creative is a euphemism for "content", she said. What's 'content' a euphemism for, we wondered.

Her view was closer to Napoleon's view - quoting Adam Smith, he called it "une nation de boutiquiers". Today, sectors such as retail were just as important to the UK if not more so, but the data was never captured, Hunter argued.

Hunter also explained why Google threw the Net Neutrality campaigners under a bus. The issue has been around for five years with no movement, and it wasn't going to happen in this Congress, even with the most favourable composition imaginable. So something had to give.

Hunter has been in the Google job for a year. She was the Government's culture advisor from 2001 to 2005. Aged 20, Hunter she helped Tony Blair's 1994 Labour leadership campaign. Her godfather is family friend and former Lord Chancellor, Lord Irvine. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.